In a surprising turn at the Indian box office, two horror comedies are currently captivating audiences, but it's the steady performance of the smaller film that is drawing attention. While Prabhas's mega Telugu release 'The Raja Saab' opened with a thunderous collection, Nivin Pauly's Malayalam film 'Sarvam Maya' is demonstrating remarkable staying power, continuing to pull in crowds well into its third week.
Sarvam Maya's Consistent Box Office Run
The Nivin Pauly starrer has now successfully completed a 16-day run in theatres. According to industry tracker Sacnilk, the film has amassed an estimated Rs 59.5 crore in India net earnings over this period. The film's performance on its sixteenth day was particularly notable, adding approximately Rs 1.8 crore to its total kitty.
Analyzing the weekly trends, 'Sarvam Maya' collected a solid Rs 22.6 crore in its second week. This figure represents a drop of about 35.61 percent from its first week, which is a relatively moderate decline and indicates strong word-of-mouth support from audiences. The film's ability to maintain momentum, especially in the face of a major pan-India release, underscores its appeal.
Evening and Night Shows Drive Occupancy
A key factor in the film's sustained success is its performance during later screenings. Data from Friday shows a clear pattern of growing audience interest as the day progresses. The overall Malayalam occupancy for 'Sarvam Maya' was recorded at 24.15 percent.
The day began slowly with morning shows registering only 10.31 percent occupancy. This improved to 15.16 percent in the afternoon. However, the real surge came in the evening, with occupancy jumping to 25.85 percent. The night shows performed the best, recording an impressive 45.26 percent occupancy, proving that the film remains a prime choice for late-night entertainment seekers.
The Raja Saab's Massive Opening and Market Context
Meanwhile, Prabhas's 'The Raja Saab' made a gigantic impact on its opening day. The film garnered around Rs 45.00 crore India net on day one across all its language versions. When combined with paid previews that collected Rs 9.15 crore, the total opening haul reached a massive Rs 54.15 crore.
The regional breakdown of occupancy highlights its core market strength. In the Telugu-speaking regions, the film enjoyed a very strong 57.16 percent occupancy, with night shows soaring to an exceptional 69.20 percent. Its performance in other languages was more modest, with Hindi occupancy at 15.63 percent and Tamil at 22.61 percent.
Despite this colossal release sucking up a significant share of screen space and audience attention, 'Sarvam Maya' has managed to hold its ground. This scenario presents a fascinating study in box office dynamics, where a well-received regional film with a dedicated fanbase can coexist and thrive alongside a titanic pan-India spectacle. The sustained evening growth for the Malayalam film suggests it has carved out a specific niche, appealing to audiences looking for a different flavor of horror-comedy.
