Imtiaz Ali's much-anticipated film Main Vaapas Aaunga held a special screening in Mohali on Thursday, but the absence of the director and its lead stars left audiences disheartened. The film, which delves into the narrative of undivided Punjab, had its promotional activities kick-started from the Attari-Wagah border, where Ali and music director AR Rahman entertained crowds. However, the Mohali screening featured only actor and National Award-winning costume designer Dolly Ahluwalia, with no sign of Ali or key stars like Diljit Dosanjh.
Punjab's Emotional Connect with Imtiaz Ali
Ali's affinity for Punjab is well-documented, from the turbaned characters in Jab We Met to his biopic on Amar Singh Chamkila, which starred Punjabi superstar Diljit Dosanjh. The filmmaker has often collaborated with lyricist Irshaad Kamil, a Chandigarh native, further cementing his ties to the region. Yet, the lack of star presence at the Mohali screening has sparked criticism, with many questioning why Punjab is often overlooked for high-profile premieres.
Promotional Priorities Questioned
While cities like Mumbai and Delhi regularly host star-studded events, Punjab—despite being the film's thematic heart—was relegated to a low-key screening. Producer Rahul Mittra explained that promotional decisions are driven by business logic, with Mumbai and Delhi being default choices due to media presence and industry networks. However, fans argue that Ali's professed love for Punjab should translate into stronger promotional efforts in the state.
Historical Pattern of Neglect
This is not an isolated incident. Films like Ikkis (biopic of Arun Khetarpal) and Shershaah (about Vikram Batra), both rooted in Punjab stories, similarly avoided major premieres in the state. Industry insiders cite distribution logistics and business compulsions, but the recurring pattern has left Punjabis feeling marginalized.
A Call for Change
As Main Vaapas Aaunga now runs in theaters, some hope that Ali might surprise audiences with impromptu visits. With its universal message but special resonance for Punjab, the film's success could hinge on connecting with local viewers. For now, the Mohali screening stands as a missed opportunity to bridge the gap between Bollywood and its most ardent regional fans.
