Reality TV star turned business mogul Kim Kardashian is set to share her blueprint for building a commercial empire in her debut course on the online learning platform MasterClass. The co-founder of the shapewear giant SKIMS has teased her upcoming session, which is centred around her personal philosophy dubbed the "Ten Kimmandments."
From Underestimation to a Billion-Dollar Empire
In a promotional clip, Kardashian highlighted a recurring theme in her career: being underestimated. She framed this not as a setback, but as her greatest strategic advantage. "People have been underestimating me my entire life. And that is the greatest gift I've ever received," she stated. She explained that this perception grants the "element of surprise," a tool she has used whether building a billion-dollar company or a personal brand.
The course promises to delve into practical strategies for modern entrepreneurs. Kardashian will teach methods to control the narrative, convert social media followers into loyal customers, and create success on one's own terms. She also plans to address navigating intense media scrutiny and enforcing her strict "no-a**h**e policy" when forming business partnerships.
The Core Philosophy: Decoding the Ten Kimmandments
At the heart of her MasterClass are the ten rules, or "Kimmandments," that Kardashian credits for her business success. She describes them as essential for creating a brand that dominates the conversation. The complete list, as reported, is:
- You Are The Product.
- They Prove It. You Perfect It.
- Define Yourself Before Others Do.
- Don't Follow the Feed. Be the Feed.
- Turn Failure Into Strategy.
- Your Customer Is Your Co-Founder.
- Culture Sets The Time.
- Know Your Worth. Then Add Tax.
- Empires Are Built Before Dawn.
- Because I Said So.
Kardashian emphasised that her most valuable lessons came from direct experience—"good, bad, and everything in between." She aims to empower others by sharing the mindset and tools that shaped her path. "I hope anyone who joins feels empowered to dream big, trust their power, and go after what they want," she told The Hollywood Reporter.
Beyond the Headlines: The Work Ethic
Striking a note of humility and hard work, Kardashian pointed out the disparity between public perception and private effort. "Everyone sees the headlines. What they don’t see is the work," she wrote in her social media caption announcing the class. On MasterClass, she pledges to reveal the real work behind building brands, making strategic pivots, and maintaining control over her own story.
This move places her among other leading authorities and celebrities who offer courses on the MasterClass platform. For aspiring entrepreneurs and marketers, especially in a digitally-savvy market like India, Kardashian's course offers a case study in leveraging personal branding, social media, and relentless execution to achieve monumental commercial success.
