Prime Minister Narendra Modi's social media presence is increasingly reflecting the soundscape of a new India, with tracks by sitar virtuoso Rishab Rikhiram Sharma, composer-producer Shashwat Sachdev and music sensation Anirudh Ravichander featuring prominently across his reels and travel videos. From campaign moments and public engagements to overseas visits, Modi's digital team has embraced a blend of neo-classical, cinematic and regionally rooted music that resonates with younger audiences and projects a contemporary Indian identity.
The Playlist and Professional Connections
The playlist includes Rishab Rikhiram Sharma's evocative composition Chanakya, Anirudh Ravichander's cinematic scores such as 23 Theme from AA23 and Raga of Revenge from DC, and Shashwat Sachdev's Destiny – Mann Atkeya from Dhurandhar. The association also reflects longstanding professional connections. Sharma, the youngest and final disciple of Pandit Ravi Shankar, performed at the landmark 'Howdy, Modi!' event in Houston in 2019 before an audience of nearly 65,000 that included then US President Donald Trump. Shashwat Sachdev was felicitated by the Prime Minister after winning the National Film Award for Best Music Direction (Background Score) for Uri: The Surgical Strike, while Anirudh Ravichander has been associated with several national campaigns, including the CISF's Vande Mataram coastal security initiative.
Impact on Digital Outreach
By moving beyond conventional background scores and embracing contemporary Indian music, Modi's digital outreach is showcasing the country's emerging musical voices while reinforcing the image of a confident, culturally rooted and modern India.
