How Nostalgia is Driving the 'Kidulting' Trend in Bengaluru
Nostalgia Drives 'Kidulting' Trend in Bengaluru

About 10 years ago, adult coloring books began to catch the fancy of everyone from amateur to seasoned artists. This trend, known as 'kidulting,' is now sweeping through Bengaluru as adults seek comfort in nostalgic activities from their childhood.

The Rise of Kidulting

Kidulting refers to adults engaging in activities typically associated with children, such as coloring, playing with toys, or watching cartoons. In Bengaluru, this phenomenon is driven by a desire to escape the stresses of modern life and reconnect with simpler times.

Adult Coloring Books

Adult coloring books were among the first manifestations of this trend. They offer a creative outlet that promotes relaxation and mindfulness. Local bookstores in Bengaluru report steady sales of these books, with intricate designs appealing to both beginners and experienced artists.

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Retro Toys and Games

Beyond coloring, Bengalureans are also gravitating towards retro toys like LEGO sets, board games, and even vintage video games. Stores specializing in nostalgic items have popped up across the city, catering to adults who want to relive their youth.

Why Nostalgia Appeals

Psychologists suggest that nostalgia can boost mood and provide a sense of continuity in a rapidly changing world. For many in Bengaluru, engaging in kidulting activities is a way to cope with work pressure and urban isolation.

Community Events

Kidulting has also fostered community events, such as adult coloring meetups and board game nights. These gatherings allow like-minded individuals to socialize and share their love for nostalgic pastimes.

The Future of Kidulting

As the trend gains momentum, experts predict it will continue to evolve, with more products and experiences tailored to adults seeking a dose of nostalgia. In Bengaluru, kidulting is not just a fad but a meaningful lifestyle choice for many.

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