Prominent actor and producer Rana Daggubati has publicly addressed the recent legal summons issued to him, all while stepping into a new entrepreneurial venture. The star, known for his roles in blockbuster films, made his remarks during the launch event of his new alcohol brand, Loca Loka.
Addressing the Legal Summons
Authorities had recently summoned Rana Daggubati as part of an ongoing investigation into an alleged betting application. When questioned about the matter at the launch, the actor-producer kept his comments concise but clear. He emphasized that he has "always followed the due process" of the law.
"Those are legalities that keep changing," Rana stated, referring to the investigation. He expressed confidence in the judicial system, adding, "They'll take their due course. There's a law of the land, and we'll always abide by it." His brief statement aimed to put the focus back on his new business initiative while acknowledging the legal proceedings.
The Mindset Behind Brand Associations
The conversation naturally shifted to his rationale for attaching his name to commercial brands, especially a new spirit like Loca Loka. Rana Daggubati outlined a straightforward criterion for any endorsement or investment.
"The first thing is getting the product right," he explained. His primary concern is quality and fairness. "If the quality is fine and what you're putting out there is fair, that's as mindful as I would be while attaching my name to anything," he stated, highlighting a consumer-first approach.
On the Rise of Celebrity Investors
With a growing trend of actors and celebrities backing startups and brands, Rana shared his seasoned perspective on the investing world. He clarified that while he has been an investor for a long time, he maintains a strong sense of responsibility.
"You won't ever be a domain expert unless that's your core business," he admitted, using his new spirits brand as an example. "Spirits isn't my domain expertise, but I'm a consumer who understands the space."
He believes the current buzz around celebrity investments is more about visibility than a new phenomenon. "Everyone invested earlier too—in real estate, stocks—you just didn't know about it," Rana pointed out. "Today there are more opportunities, more brands, and people are simply more aware."
Despite juggling a busy portfolio of films, business ventures, and investments, Rana Daggubati does not feel overwhelmed. He sees a unifying thread in all his endeavors.
"Anything I do is about creating an experience for an audience—whether it's a film, a show, or a consumer product," he concluded. "You can divide it into many hands, but to me, it's just one thing: finding an audience and telling them something." This philosophy, he suggests, guides his choices across the diverse fields of entertainment and entrepreneurship.
