At the prestigious 22nd Marrakech International Film Festival, a major topic of discussion among filmmakers and cinephiles was the seismic shift in Hollywood: the potential $82.7 billion acquisition of Warner Bros. and HBO Max by streaming giant Netflix. The deal, which has sent shockwaves through the industry, sparked fears about the possible demise of the traditional cinema experience.
Bong Joon-ho's Unique Perspective on the Mega-Merger
Addressing these concerns was none other than the festival's jury president, the celebrated South Korean auteur Bong Joon-ho. The Oscar-winning director of 'Parasite' finds himself in a unique position, having collaborated with both corporate entities. His 2017 film 'Okja' was released with Netflix, while his upcoming project 'Mickey 17', starring Robert Pattinson, is with Warner Bros.
During a nearly two-hour public interview on Saturday, an audience member directly questioned Bong about the landmark merger. "Many people, not only journalists, are worried that the theatre experience might disappear," the questioner stated, asking for his thoughts on the acquisition and the future of watching films on large TVs versus in cinemas.
A Humble Deflection and a Vote of Confidence for Cinemas
Known for his witty and humble demeanour, Bong initially deflected the corporate anxiety with a charming laugh. "To be honest, I don't know what's going on there in L.A. I'm just a South Korean guy staying at home," he remarked, drawing appreciation from the multilingual audience.
He then shared his positive experience at the festival, noting that over ten days, he and the jury members "really enjoyed" watching two movies per day "in the big theatre, with the big screen." While acknowledging the convenience of the digital era, Bong Joon-ho ultimately expressed optimism. "Streaming is also a good way to watch and enjoy movies," he said. "But I don't think the cinematic experience will disappear so easily."
The Backdrop of Industry Anxiety and Evolving Windows
Bong's comments arrive amidst growing anxiety within the creative community, amplified by statements from Netflix Co-CEO Ted Sarandos. Sarandos, whose business model prioritises at-home viewing, has previously labelled the traditional theatrical window an "outdated concept." Following the acquisition announcement, he stated that while Netflix expects to release Warner Bros. films in theatres and maintain HBO largely as is, theatrical windows would "evolve." This is a clear signal that the exclusive cinema period for films will be shortened to be "more consumer friendly," a stance that has provoked backlash.
The deal grants Netflix control over iconic franchises like 'Harry Potter', 'Game of Thrones', and the DC Universe, representing a monumental shift in corporate power. However, Bong Joon-ho's perspective suggests a belief that the irreplaceable, cultural power of watching a story unfold on a giant screen, surrounded by an audience in a darkened hall, will endure regardless of who owns the studio.
