Aksomaniac's 'Amsham' Achieves Viral Milestone with 2 Million Views in Just 10 Days
Thiruvananthapuram-based independent artist Aksomaniac has captured the digital spotlight with his latest track 'Amsham', which has surged past 2 million views across social media platforms within a mere 10 days of its release. While these impressive numbers highlight the song's widespread appeal, Aksomaniac emphasizes that the true essence of his work lies far beyond mere metrics. For him, music is a vehicle for cinematic storytelling, layered with deep emotions and unflinching personal honesty.
Cinematic Storytelling and Personal Narratives Define the Creative Process
In an exclusive interview, Aksomaniac revealed that every musical project begins with a foundational focus on writing and visualization. "Every project starts with writing. That's the core of everything I do," he explains, noting his careful approach, especially as he continues to hone his skills in writing lyrics in Malayalam. His music draws heavily from real-life experiences, with pain often serving as a primary creative driver.
'Amsham' explores themes of reluctance in falling in love, a departure from his usual repertoire which typically carries sad undertones. "This one was different — the character is playful, flirty and mysterious," he shares. The accompanying music video, rich with symbolism and cinematic flair, marks his debut as both director and editor for a full-length production. The entire creative journey, from song conception to video completion, spanned approximately two to three months, a process he describes as inherently enjoyable rather than laborious.
Collaborative Evolution and the Role of Self-Censorship
The development of 'Amsham' was a collaborative effort, evolving organically through intense creative debates with filmmaker roommates who eventually directed the video. "We spent a month arguing, writing and reworking ideas. That's honestly the best part. You understand each other better, and the story becomes stronger," Aksomaniac recounts. This dynamic environment fostered a narrative that is both bold and boundary-pushing, yet mindful of its impact.
With increased visibility comes heightened scrutiny, and Aksomaniac approaches self-censorship as a responsibility rather than a restriction. "Storytelling isn't about provocation, but connection. Even if I have something strong to say, I want to say it with kindness. That way, even someone who disagrees might still hear me out," he elaborates. This philosophy is reinforced through rigorous team discussions aimed at refining messages without diluting their potency.
Social Media as a Catalyst for Artistic Confidence and Growth
Aksomaniac's artistic journey is deeply intertwined with social media, beginning with his Instagram account in sixth grade, which also inspired his stage name. He views these platforms as intimate safe spaces that democratize music creation. "There's a certain intimacy to it. You record something, post it, and you don't have to face reactions in real time. That gives you the confidence to put yourself out there," he says. This accessibility allows him to record from his personal space rather than a professional studio, underscoring how technology has lowered barriers for indie artists.
The Expanding Landscape of India's Indie Music Scene
As India's indie music scene flourishes with increasing diversity and regional crossovers, Aksomaniac sees this evolution as an opportunity rather than a source of pressure. "I've always been competitive, but I see it as fuel. When I see other artistes doing great work, it excites me. It pushes me to learn and do better," he states. He believes that the uniqueness of individual experiences ensures that each artist's output remains distinct, fostering a rich tapestry of voices within the industry.
The viral success of 'Amsham' not only highlights Aksomaniac's rising prominence but also underscores the growing appetite for authentic, story-driven music in the digital age. His commitment to narrative depth and emotional resonance continues to set him apart in a crowded musical landscape.
