Armaan Malik Speaks Out Against Algorithm-Driven Music Trends
In an era dominated by social media, where every piece of content seems to require a catchy hook and a call-to-action, the music industry has not been immune to this shift. However, acclaimed musician Armaan Malik firmly disagrees with this approach, asserting that creating songs with genuine emotion is far more crucial than chasing viral success.
The Pitfall of Prioritizing Virality Over Emotion
During a conversation with ANI, Malik expressed his concern that the contemporary music scene is heavily influenced by algorithms rather than artistic purpose. "I think we are creating more songs for virality than we are creating them for emotion," the singer-songwriter stated. He highlighted how this trend has led to a dilution in the quality of live performances, reducing them to mundane exercises aimed at satisfying digital metrics.
Malik pointed out that while many artists worldwide are embracing short-form trends like one-minute music clips, he believes music should not be driven by such fleeting formats. "Songs are meant to connect with the listeners, not to satisfy the codes of the algorithm," he emphasized, underscoring the need for deeper artistic expression.
A Call to Revive Timeless Melodies
Reflecting on the enduring appeal of past music, Malik noted that songs from the 1990s continue to evoke strong emotions among audiences today. He lamented the current shortage of timeless love songs, stating, "I do feel so. Yeah, I think a lot of love songs are missing today that are timeless." According to him, there is a certain magic in 90s melodies that needs to be reintroduced into modern music to restore its emotional depth.
Malik's commitment to meaningful artistry extends beyond his musical philosophy. He is actively involved in environmental causes, as evidenced by his participation in "India's first musical movement for nature." He explained, "Using my voice for the right reasons is very important to me." This includes advocating for mangrove conservation, which he views as critical for environmental sustainability. "The entire environment is very important for our existence in general," he added, highlighting the intersection of art and social responsibility.
Upcoming Live Performance and Artistic Mission
Armaan Malik is set to perform at the live show 'Root for Mangroves' in Gurugram on February 7, where he aims to blend his musical talents with advocacy for nature conservation. He reiterated his dedication to using his platform for important conversations, saying, "I think for me as an artist, standing for the right reasons, you know, and using my voice and my platform for important conversations like this, important movements like this is very important to me as an artist."
In summary, Armaan Malik's stance challenges the prevailing trends in the music industry, urging a return to emotionally resonant compositions over algorithm-chasing tactics. His advocacy for timeless music and environmental causes underscores a holistic approach to artistry that prioritizes substance over superficial virality.
