The land where the legendary lyricist Zafar Gorakhpuri's ghazal 'Mausam ko isharon se bula kyu nahi lete' continues to resonate and inspire aspiring musicians has produced another talent making waves internationally. Nishit Singh, a 29-year-old music producer born in Gorakhpur and now based in the United States, believes his global recognition as an artist is a profound gift from Indian music traditions.
From Gorakhpur to Global Stages: A Journey of Musical Fusion
This Gorakhpur native now operates at the fascinating intersection of music and technology, bringing extensive experience across entertainment, lifestyle, and digital platforms to his work. Nishit has carved out a significant global presence, collaborating with Red Bull Records to support emerging talent through innovative methods like billboard campaigns, playlist covers, and strategic inclusion across major platforms including Apple Music, Spotify, and YouTube.
The Indian Foundation: Rhythm, Emotion, and Storytelling
"Growing up in India helped me develop an instinctive relationship with music," Singh explains. "Indian music training emphasizes rhythm, emotion, and storytelling first, rather than rigid structure, and that foundation has stayed with me throughout my career."
He describes how his perspective expanded when he entered the global music ecosystem and spent substantial time in creative hubs like New York and Los Angeles. "I was exposed to an entirely different approach, one that values genre fluidity, sonic experimentation, and cultural crossover," he says.
Bridging Two Musical Worlds Naturally
"What's particularly interesting is how naturally those two worlds blend together," Singh observes. "Indian music is inherently hybrid—it has always absorbed diverse influences while staying deeply rooted in tradition. Meanwhile, the US music industry operates as a global melting pot of sounds, cultures, and ideas. That powerful combination has fundamentally shaped how I listen to music, how I create, how I collaborate with artists, and how I approach career development."
Singh considers himself fortunate to have experienced the music industry from multiple perspectives, both as a performing artist and as a professional behind the scenes.
Milestones and Meaningful Collaborations
On the artistic side, some of his most significant achievements include:
- Performing alongside and opening for global superstars and leading DJs
- Playing major international music festivals
- Having his music featured on official Spotify and Apple Music playlists
"These moments were particularly validating because they demonstrated that music created in one part of the world can truly travel and connect with global audiences," he reflects.
Singh has worked closely with prominent artists including Sabrina Carpenter, DJO, and Twenty One Pilots, contributing to campaigns that helped shape pivotal moments in their careers.
Expanding Beyond Music: TED Talk and Industry Impact
"Delivering a TED Talk was another milestone that pushed me outside my comfort zone," Singh shares. "It allowed me to share my perspective on creativity and perception within the music industry in a meaningful way."
He finds his current work with Red Bull Records and collaborations with major labels especially rewarding. "This allows me to support artists at scale while maintaining a strong connection to the creative heartbeat of the industry," he explains.
Advice for Aspiring International Musicians
For budding musicians and young professionals with international ambitions, Singh offers straightforward yet honest guidance:
- Be true to yourself while not being afraid to be somewhat selfish about your artistic vision
- Listen to your instincts and trust your decision-making, especially during uncertain periods
- Respect experienced professionals who possess more knowledge, as there's always much to learn
- Never stop redefining who you are and who you want to become
"Growth often happens at the edge of discomfort," Singh emphasizes, "and that's precisely where real careers are built."
Navigating Industry Challenges: Uncertainty and Access
Sharing insights from his own struggles, Singh identifies uncertainty as one of the biggest challenges in the music industry. "There's no fixed path, no guaranteed timeline, and very little instant validation, especially during the early years," he remarks.
He notes additional common difficulties:
- The tendency toward comparison with others' success
- Financial instability in an unpredictable field
- Pressure to constantly stay relevant in a rapidly evolving industry
- Unequal access to resources, networks, and visibility
"Patience and resilience are just as important as raw talent in this industry," Singh concludes, offering a realistic perspective for those embarking on similar journeys.
