Bhushan Kumar-backed 'Made in India: A Titan Story' is creating waves in the OTT space. The film, which delves into the journey of India's iconic watch brand Titan, has captivated audiences with its compelling narrative. Behind the scenes, there are fascinating details that add depth to the production. Here are eight behind-the-scenes facts about the making of this inspiring story.
1. Extensive Research and Authenticity
The team conducted over 100 interviews with former Titan employees, industry experts, and business historians to ensure accuracy. This research helped recreate the 1980s corporate environment with precision, from office decor to vintage watches.
2. Real Titan Watches Used as Props
To maintain authenticity, the production used actual Titan watches from the company's archives, including the first-ever Titan watch launched in 1987. A dedicated prop master curated over 50 vintage timepieces for key scenes.
3. Live-In Workshops for Actors
Lead actors underwent a two-week live-in workshop to understand the corporate culture of the 1980s. They studied body language, communication styles, and even learned to type on manual typewriters to portray their roles convincingly.
4. Original Titan Factory Locations
Key scenes were shot at the original Titan manufacturing facility in Hosur, Tamil Nadu. The production team refurbished parts of the factory to reflect its 1980s appearance, adding period-appropriate signage and equipment.
5. Music by Legendary Composers
The film's soundtrack features original compositions by renowned music directors, blending retro and contemporary styles. The title track, inspired by Titan's iconic jingle, was reimagined for the film.
6. Challenges in Recreating the Era
Cinematographers faced challenges in replicating the color palette of 1980s India. They used vintage lenses and specific lighting techniques to achieve a grainy, warm aesthetic typical of that period. Costume designers sourced fabrics from old mills to match the era's fashion.
7. Collaboration with Titan's Founders
The film's producers worked closely with Titan's founding members, including Xerxes Desai and other key figures, to gain insights into the brand's journey. Their personal anecdotes added emotional depth to the script.
8. OTT Release Strategy
Given the film's niche appeal, the makers opted for a direct OTT release to reach a global audience. The digital premiere was accompanied by a marketing campaign highlighting India's industrial achievements, aiming to inspire a new generation of entrepreneurs.
'Made in India: A Titan Story' is now streaming, offering a nostalgic look at one of India's most beloved brands. The behind-the-scenes efforts underscore the dedication to telling this remarkable story authentically.
