The anticipation for actor Sivakarthikeyan's 25th film, 'Parasakthi', is reaching a fever pitch as the makers ramp up promotional activities ahead of its theatrical debut. Directed by the acclaimed Sudha Kongara, this politically charged drama has now made headlines for a landmark business deal even before its release.
A Record-Breaking OTT Deal
In a major development that has excited the film's fanbase, the digital streaming rights for 'Parasakthi' have been acquired for a staggering sum. According to reports from News 18, the platform Zee5 has secured the OTT rights for a record price of Rs. 52 Crore. This marks the highest-selling OTT rights deal for any Sivakarthikeyan film to date, underscoring the immense commercial confidence in the project.
Adding to the robust pre-release business, the satellite rights for the film have been bagged by Kalaignar TV. With all major rights successfully sold, the film's financial groundwork is firmly laid, ensuring a smooth and high-profile release.
Star-Studded Cast and Pongal Clash
'Parasakthi' boasts a compelling ensemble cast. While Sivakarthikeyan takes center stage as a revolutionary student, the film features Ravi Mohan as the antagonist. It also marks the Tamil debut of popular actress Sreeleela. Actors Atharvaa and Basil Joseph play significant roles, with music composed by G.V. Prakash Kumar.
The film is poised for a massive box office showdown, as it is scheduled to hit theatres on the eve of Pongal. It will directly clash with superstar Vijay's much-awaited film, 'Jana Nayagan', which is also set for release on the same festive date. This clash has set the stage for one of the most exciting cinematic battles of the season, with fans eagerly awaiting both offerings.
Promotional Blitz and Audio Launch
The makers have been strategically building momentum for the film. They recently unveiled 'The World Of Parasakthi', a behind-the-scenes glimpse into the film's making, which was met with a massive positive response from audiences. Furthermore, two songs from G.V. Prakash's soundtrack are already available on music platforms.
Preparations are currently underway for a grand audio launch event, aimed at further amplifying interest and buzz around the film. 'Parasakthi' narrates a story set against a political backdrop, focusing on the Hindi protest in Tamil Nadu and is based on true events from 1965.
With a record-breaking OTT deal, a star-powered cast, a high-stakes festival release, and a compelling real-life narrative, Sivakarthikeyan's 'Parasakthi' is shaping up to be one of the most significant Tamil film releases of the year.
