Filmmaker Buchi Babu Sana issued a public apology on Saturday following widespread criticism over the portrayal of Janhvi Kapoor's character in his recently released Telugu sports-action drama Peddi. The director acknowledged the audience's feedback and confirmed that the team is making necessary changes to the film.
Controversy Over Objectification
The film, headlined by Ram Charan, has been at the centre of controversy since its release on June 4. A section of the audience criticised Peddi for objectifying women through its camera work, dialogues, and romantic scenes between Charan and Kapoor. One scene, in particular, drew sharp backlash: Charan's character uses a power cut as a cover to forcefully kiss Kapoor's character, Achiyyamma. Many viewers online termed the sequence as sexual assault.
Director's Statement
In a statement shared on X, Babu Sana said that cinema should entertain, inspire, and connect with audiences and must not make anyone feel uncomfortable or disrespected. He wrote, "We have heard the feedback regarding certain scenes in 'Peddi' and have taken it seriously." The director added, "I have always had immense respect for women, both on and off screen, and it was never our intention to objectify or disrespect any female character. If any part of the film has been perceived that way, we respect those sentiments, understand the concerns being raised, and sincerely apologise."
Sana further stated that the team has reviewed the feedback and decided to make changes to the concerned portions. He emphasised that cinema grows through its connection with audiences and that storytellers have a responsibility to be mindful of evolving perspectives and sensitivities.
Commitment to Responsible Storytelling
The director, who previously made Uppena, reiterated his commitment to responsible storytelling. "Every woman deserves to be respected, valued, and represented with dignity. We remain committed to telling stories that celebrate strong characters and uphold those values," he said, thanking audiences for sharing their views honestly and sincerely.
Janhvi Kapoor has not addressed the controversy surrounding her role in Peddi.
About the Film
Set in 1980s rural Andhra Pradesh, Peddi follows the journey of a lower-caste villager (played by Ram Charan) who turns to wrestling to win recognition and dignity for his community. The film also stars Shiva Rajkumar, Jagapathi Babu, Divyenndu, and Boman Irani in supporting roles.
Released on June 4, the movie received mixed to negative reviews from critics and audiences alike.
