In a surprising twist that bridges generations, a 77-year-old museum curator has emerged as an unlikely icon for Gen Z. Alison Luchs, who serves as the deputy head of sculpture at the prestigious National Gallery of Art, has captivated the internet by learning and applying the latest youth slang to describe centuries-old masterpieces in short, engaging videos.
Art Meets Modern Slang in Viral Sensation
What began as a simple educational experiment quickly transformed into a viral phenomenon, amassing millions of views across social media platforms. Luchs demonstrated that classical art can still resonate powerfully in today's meme-driven culture, proving that timeless masterpieces can indeed slay when presented with a fresh, contemporary twist.
From GOATED to Big Drip: A New Language for Art
To prepare for her videos, Luchs immersed herself in studying Gen Z slang as if it were a foreign language. She mastered terms like GOATED (meaning the greatest of all time), big drip (referring to impressive style or appearance), and other popular phrases that describe charisma, cool vibes, and glamorous transformations. Her dedication to understanding this new lexicon allowed her to connect with younger audiences in an authentic and relatable manner.
Turning Masterpieces into Meme-Worthy Content
In one particularly memorable video, Luchs stood beside a 16th-century urn and delivered lines that would make any Gen Z viewer nod in approval. She quipped, Haters will say this urn is mid, screamed big drip, and declared, Honestly, she ate. This approach not only garnered nearly 9 million views but also earned praise from viewers who appreciated her natural delivery and innovative spin on traditional guided tours.
Beyond the Camera: Slang Infuses Daily Life
Luchs's enthusiasm for Gen Z lingo has extended beyond her viral videos. Colleagues at the National Gallery of Art report that she now incorporates this new vocabulary into her off-camera conversations, seamlessly blending it into her daily interactions. This shift highlights how her project has genuinely reshaped her communication style and deepened her connection with younger generations.
Inspiring a New Wave of Art Engagement
The success of Luchs's videos has sparked broader initiatives at the gallery. Recognizing the power of short-form content, the institution is now running a contest that invites submissions of art-related videos in similar formats. This move underscores that remix culture—where old and new elements blend creatively—is here to stay and continues to influence how art is presented and appreciated.
By embracing modern slang and digital trends, Alison Luchs has not only become a Gen Z icon but also demonstrated that classical art remains vibrant and relevant. Her story serves as a testament to the enduring appeal of masterpieces when viewed through a contemporary lens, inspiring both young and old to engage with art in innovative ways.