Nearly 86% of Indians consider protein an important factor when choosing snacks, while 61% prefer products sweetened with natural ingredients such as dates and jaggery over refined sugar, according to the 'Farmley Healthy Snacking Report 2026'. The report, unveiled at the third India Healthy Snacking Summit (IHSS) on Friday, highlights a growing shift towards healthier, functional, and more transparent snacking choices.
Survey Methodology and Key Findings
The findings are based on insights from over 6,000 respondents across generations, professions, and cities. It revealed that 86% of Indians consider protein an important factor while choosing snacks, and 32% said they are willing to pay a premium for protein-rich products. More than six in ten consumers (61%) prefer snacks sweetened with natural ingredients such as dates and jaggery over refined sugar, signalling a growing preference for cleaner labels and mindful indulgence.
Ingredient Transparency and Purchase Decisions
The findings also showed that ingredient transparency has become a key factor influencing purchase decisions. 62% of respondents identified it as the most important consideration while choosing a snack brand, ahead of celebrity endorsements and influencer recommendations. This indicates a shift towards more informed consumer choices.
Specialised Nutrition Segments
The report highlighted emerging opportunities in specialised nutrition segments. More than half of the women surveyed expressed interest in snacks formulated to support nutritional needs during different phases of the menstrual cycle, indicating rising demand for products tailored to women's health. Among parents, nearly 60% said they are willing to pay more for healthier snack alternatives for their children, reflecting the growing premiumisation of kids' nutrition.
Changing Purchasing Behaviour and Quick Commerce
The report also pointed to changing purchasing behaviour, with 31% of respondents preferring Blinkit for snack purchases, followed by Zepto (16%) and Instamart (15%), underscoring the growing role of quick commerce. Despite the rise of online platforms, offline retail remains significant, with 35% of consumers saying shelf visibility influences their purchase decisions the most.
Industry Perspective
“The future of snacking in India is being shaped by consumers who are making far more intentional choices than ever before. They are seeking snacks that offer functionality, transparency and convenience, while also catering to the evolving taste profiles,” said Akash Sharma, co-founder of Farmley.
