In a heartwarming testament to enduring craftsmanship, a 94-year-old artisan from Kolkata has captured the nation's attention and the admiration of industrialist Anand Mahindra. C H Chang, who has been handcrafting Santa Claus dolls and Christmas trees for over sixty years, found his story shared by the Mahindra Group Chairman on social media platform X.
Anand Mahindra's Tribute to Artisanship
Anand Mahindra, known for sharing inspiring narratives, dedicated a post on Saturday to the nonagenarian craftsman. Resharing a video report by The Better India, Mahindra expressed a deep personal interest in Chang's work. He revealed that he had contacted friends in Kolkata to facilitate the purchase of a special piece.
"Mr. Chang’s story is incredibly poignant. At 94, his dedication to his craft is a reminder of why we should value artisanship over assembly lines," Mahindra wrote. He emphasized that his desire to buy a signed doll was not an act of charity but a recognition of rare skill. "I want to buy a signed piece at a premium... Not out of sympathy, but because his work is a rare treasure," he stated, suggesting the inclusion of a fabric tag that reads "Made by C.H. Chang."
The Life and Craft of C H Chang
The video spotlighted Chang's remarkable journey, which began under the tutelage of his mother. He later transformed this familial art into his full-time profession. For more than six decades, Chang has meticulously created Santa dolls each year. With no alternative source of income, the earnings from this seasonal craft are what sustain him throughout the year, making his festive creations crucial to his livelihood.
Mahindra's post framed the purchase as an investment in legacy and cultural preservation. "Let’s ensure his festive season secures his year-round income. An autographed Mr. Chang original is a legacy worth owning," he added, highlighting a model of support that values artisanal dignity.
Public Reaction and Cultural Resonance
The story quickly resonated with a wide online audience, amassing significant traction. Users echoed Mahindra's sentiments, connecting Chang's work to larger themes of cultural heritage. One user commented, "When artisans disappear, cultures don’t fade; they get erased. Supporting Mr. Chang isn’t sentiment. It’s preservation through respect and fair value."
Others praised the initiative as a thoughtful way to celebrate and sustain traditional skills. "Beautifully said. Preserving artisanal legacy is how culture survives generations. Stories like Mr. Chang’s remind us that true wealth lies in skill, patience, and pride in one’s craft," wrote another supporter. The overwhelming response underscores a growing public appreciation for handmade artistry in an increasingly mass-produced world.
This incident shines a light on the countless skilled artisans across India whose work forms the backbone of the country's rich cultural tapestry. It also demonstrates how influential voices can amplify such stories, potentially creating sustainable avenues for preserving these invaluable traditions.
