Gen Z Ditches Booze: Why Thanksgiving Drinking Culture is Changing
Gen Z Rejects Thanksgiving Alcohol Tradition

The fourth Thursday of November, long associated with grand feasts and heavy drinking, is witnessing a significant cultural shift. What began as a family-centric holiday for expressing gratitude is now at the center of a changing relationship with alcohol, spearheaded by the younger generation.

From Gratitude to Intoxication: The Historical Shift

Thanksgiving's origins were humble, focused on families sharing a meal to express gratitude for the year's blessings. However, the tradition of drinking alcohol became deeply woven into the holiday's fabric for practical reasons. Early American colonists, including those on the Mayflower, relied on beer and hard cider because the water was often unsafe. Fermentation was a method of preservation and a safer hydration source.

As the holiday evolved from a regional New England observance to a national tradition, alcohol traveled with the people. By the early 20th century, newspapers were already mentioning 'Thanksgiving toasts', and Victorian households commonly served warm rum toddies. The end of Prohibition saw a surge in drinking culture, and Thanksgiving readily inherited that momentum. For decades, consuming alcohol was a tradition passed down through generations, but it gradually transformed for many into an excuse for excessive indulgence.

The Sober-Curious Generation and its Impact

Every trend that reaches excess eventually finds its saturation point. Today, Gen Z is consciously choosing to step away from this 'tradition'. Recent surveys reveal a striking trend: nearly half of all Americans now prefer nonalcoholic beverages at their holiday gatherings.

This change in consumer preference is having a tangible effect across the United States. As reported by the Associated Press, hosts are adapting to this new demand by creating more inclusive menus that cater to guests who are avoiding alcohol. The focus is shifting back to the essence of the holiday—connection and gratitude—without the mandatory hangover.

Top Mocktail Recipes for a Flavourful Thanksgiving

For those looking to enjoy the festivities without alcohol, here are some exciting and delicious mocktail options that are sure to be a hit.

Almost Aam Panna: This drink is an inventive twist on the classic Indian summer beverage. It replaces mango with a quintessential pantry staple—jarred applesauce—creating a uniquely refreshing drink that will have your guests asking for a second round.

Cranberry Maple Mule: Perfect for serving large crowds, this mocktail combines ginger beer, lime juice, and tart cranberry juice. The non-alcoholic version swaps spirits for a sweet and spicy blend of caramelized maple syrup, offering a complex and festive flavour profile.

Celery Juice Concoction: Don't underestimate the power of celery. When mixed with apple, parsley, vinegar, and a dusting of black pepper, it transforms into an exciting and sophisticated drink that will make a great post-dinner refreshment.

Pomegranate Spritzers: Simple yet elegant, just mix sparkling water, pomegranate juice, and a squeeze of lime in a frosty glass. The quality of your ingredients is what separates a good mocktail from a great one.

Spicy Lemon Ginger Tonic: This drink is a true winter elixir. The immune-boosting trifecta of lemon juice, ginger, and honey is known to soothe various ailments. Served over ice with sparkling water, it becomes a sweet and spicy refresher perfect for the season.