The city of Ranchi transformed into a vibrant holiday destination as its shopping malls, restaurants, and entertainment centers donned spectacular festive attire. Dazzling lights, ornate Christmas trees, festive wreaths, and themed installations turned these venues into popular photo spots, drawing large crowds of visitors seeking to capture the celebratory mood.
Festive Ambiance Drives Footfall and Family Outings
The immersive festive décor, combined with attractive discounts and special offers at various retail stalls, led to a significant boost in footfall across the city's commercial hubs. For many residents, the elaborately decorated malls became a preferred destination for outings with family and close friends, offering more than just shopping.
Jessica Oraon, a visitor at a city mall, shared her experience, stating that the decorations had genuinely lifted the mood. "It feels good to see the city so lively. We came here not just to shop, but to spend time and make the Christmas celebration memorable," she said, capturing the sentiment of many.
Retailers and Hospitality Sector Report Strong Business
Retailers capitalized on the increased visitor traffic by rolling out compelling promotions. An executive from a leading shoe brand at a mall on Circular Road reported robust sales, attributing it partly to the festive atmosphere. The brand offered discounts of up to 60% on all types of shoes, a move that resonated well with shoppers.
On the dining and entertainment front, revellers, especially the youth, were spoilt for choice. Numerous restaurants, pubs, and bars organized special events to celebrate the season.
Special Events and Packed Venues
These establishments hosted cultural programmes, DJ nights, and introduced special festive menus. Kush Agarwal, manager of a bar and restaurant on Karamtoli Chowk, highlighted the successful festivities at his venue. "A DJ from Delhi was invited to perform here. We were almost fully booked nearly a week ahead of Christmas," he revealed.
Agarwal added that youngsters enthusiastically danced, partied, and celebrated the festival to the fullest. To cater to the demand, the venue offered a wide range of cocktails, mocktails, and other delicacies as part of its special holiday menu.
The collective efforts in creating a festive environment proved to be a successful formula for Ranchi's retail and hospitality sectors. The blend of visual splendor, exciting discounts, and curated experiences successfully turned the city's commercial spaces into central hubs for community celebration and year-end joy.
