Samantha Ruth Prabhu Ventures into Fashion with Mile Collective
Samantha Ruth Prabhu has always captivated audiences with her acting talent. Her impeccable style sense has also made her a fashion icon over the past year. The actress constantly experiments with different silhouettes, prints, and aesthetics. Now, she is taking her fashion influence to the next level.
Samantha has officially launched her own apparel brand named Mile Collective. This new venture is a comfort-driven activewear and lifestyle label. She founded the brand alongside Harshita Motaparthi and Pravishta Nadella.
A Focus on Everyday Comfort and Style
The brand will concentrate on everyday fit checks with laid-back and comfortable detailing. Mile Collective represents a fresh incarnation of Mile Active, which was originally established in 2023. Harshita Motaparthi started Mile Active with a clear vision.
She aimed to create a chain of activewear specifically designed for Indian body types and climates. Pravishta Nadella co-founded the original brand. Samantha Ruth Prabhu later joined the venture, drawn by its unique focus.
The brand's emphasis on wellness and comfort-driven aesthetics truly appealed to her. Samantha noticed that such qualities are rarely seen in contemporary clothing brands today.
The Reimagined Brand and Its Debut Collection
Reimagined as Mile Collective, the brand is now on a journey of growth and expansion. Its debut collection is titled 'OnTheGo'. This collection seeks to seamlessly take the wearer from workouts to travel and lounging at home.
The designs feature a minimalist imagination with carefully separated hues. Colors like charcoal and burgundy are prominently featured. The e-commerce website for Mile Collective is scheduled to launch very soon. It will function pan-India, making the brand accessible across the country.
Samantha's Personal Connection to the Brand
According to fashionnetwork, Samantha announced the launch through a press release. She shared her personal thoughts on movement and comfort. "Movement, for me, isn't just about fitness," Samantha stated.
"It's about balance, intention, and ease through the day. I found myself reaching for Mile every single day; it became a habit. The pieces look effortlessly fab, feel like a soft cloud yet snug in all the right places, and the colours are just beautiful. It's the comfort you can feel and clothing that makes your day feel better."
Her statement highlights the brand's core philosophy. Mile Collective aims to provide clothing that enhances daily life through superior comfort and style.
