In a significant move to strengthen its presence in the Indian luxury furniture market, HTL International has inaugurated its first flagship experience centre in Bengaluru. This expansive new showroom is dedicated to showcasing the company's three prominent global brands: Domicil, Fabbrica, and Corium. The launch marks a strategic step in offering discerning customers in India a comprehensive, immersive destination for premium home furnishings.
A Curated Destination for Luxury Living
The newly opened experience centre, located in the heart of Bengaluru, is designed to be more than just a retail space. It aims to provide customers with a holistic view of sophisticated interior design possibilities. Visitors can explore a wide array of premium sofas, recliners, beds, and other furniture pieces across the three distinct brands under one roof. The centre's layout allows customers to experience the unique design philosophies and craftsmanship that define each label, facilitating an informed choice for their homes.
The flagship space was officially inaugurated on May 9, 2024, signaling HTL International's strong commitment to the Indian market. The company views Bengaluru, with its vibrant cosmopolitan culture and appetite for high-quality lifestyle products, as the ideal launchpad for this flagship venture. This centre serves as a testament to the growing demand for international design aesthetics combined with functional excellence in India's major metropolitan areas.
Showcasing Three Distinct Global Brands
The experience centre meticulously segments its offerings to highlight the core identity of each brand. Domicil is presented as the epitome of European elegance, focusing on timeless designs, plush comfort, and meticulous attention to detail in its upholstered furniture. The brand is synonymous with creating living spaces that exude warmth and classic style.
In contrast, Fabbrica brings Italian design sensibilities to the forefront. The brand is characterized by its contemporary flair, innovative use of materials, and sleek, modern silhouettes. It caters to the urban consumer who appreciates cutting-edge design and artistic expression in furniture.
Completing the trio is Corium, a brand that emphasizes supreme comfort and innovative functionality, particularly in its range of recliners and modular seating solutions. Corium's products are engineered for relaxation and adaptability, appealing to families and individuals seeking personalized comfort in their living environments.
Strategic Expansion and Market Implications
The establishment of this flagship centre is a clear part of HTL International's broader growth strategy for the Indian subcontinent. By creating a dedicated brand experience zone, the company is not only boosting retail visibility but also building deeper brand equity. It allows potential buyers to touch, feel, and experience the product quality firsthand, which is crucial in the high-value furniture segment.
This move is expected to set a new benchmark for furniture retail in the city and potentially inspire a similar format in other key Indian markets. The launch underscores the confidence of global furniture giants in the purchasing power and design consciousness of Indian consumers. It also highlights Bengaluru's status as a leading hub for luxury retail and interior design trends in the country.
For customers, the centre promises a seamless and inspirational shopping journey, backed by expert design consultation. It consolidates HTL International's promise of delivering "global designs for the Indian home," making international luxury more accessible and experiential than ever before.
