Italian fashion giant Prada has stirred the global fragrance world and Indian social media by launching a high-end perfume inspired by the humble yet beloved masala chai. The new scent, named Infusion de Santal Chai, is part of the brand's Les Infusions collection and carries a luxury price tag of roughly Rs 17,000 for a 100 ml bottle ($190).
From Tea Stall to Luxury Shelf: The Scent of Chai
Prada describes the unisex fragrance as an unexpected fusion that captures the comfort and depth of a well-brewed cup of chai. The core of the scent blends creamy sandalwood with the spicy notes of a chai latte accord. Top notes of citrus and cardamom provide an initial lift, while a base of musk adds what the brand calls "clean and comforting facets."
The official description elaborates that the perfume explores the creamy qualities of sandalwood, with cardamom introducing "an addictive and unexpected vibration." The final result is marketed as "a luminous fragrance for men and women that binds creamy comfort and sparkling freshness."
A Divided Reaction: Intrigue Meets Skepticism
The launch has generated polarized reactions online. A segment of fragrance enthusiasts has expressed keen excitement. Comments on social media include praises like "I cannot wait for this one" and "Omg I want to try!! Love the chai." Fans of the Infusions line noted the collection's generally exceptional quality, building anticipation for this unique addition.
However, a strong wave of skepticism has also emerged. Many users questioned the very concept, with reactions ranging from a blunt "literally why?" to concerned queries like "Prada are you okay?" The debate extends beyond the scent's novelty to its steep price point, contrasting a globally accessible daily beverage with an exclusive luxury product.
Not Prada's First Brush with Indian Inspiration
This is not the first instance of Prada drawing from Indian culture, and past episodes have been contentious. The brand previously faced significant backlash and accusations of cultural appropriation when it sent models down a Milan runway wearing sandals that bore a striking resemblance to traditional Kolhapuri chappals.
The launch of Infusion de Santal Chai inevitably revives these discussions, placing Prada's latest creative interpretation under scrutiny. It highlights the fine line global luxury brands walk when commercializing elements deeply rooted in a specific culture's everyday life and heritage.
Whether seen as a bold, aromatic homage or a misstep in luxury marketing, Prada's chai perfume has successfully brewed a potent mix of intrigue, desire, and debate on the global stage.
