The Uttar Pradesh Police achieved a remarkable feat in digital engagement as its official hashtag for a key conference trended at the top spot on social media platform X. The hashtag #Police_Manthan, associated with the Senior Police Officers' Conference 2025, witnessed unprecedented public interaction, turning it into a nationwide talking point.
#Police_Manthan Tops X Trends with Record Numbers
On the evening of December 27, the official police handle, @UPPolice, actively promoted the conference hashtag. The strategy paid off handsomely when #Police_Manthan first appeared on the trends list at 5:30 PM. Its popularity surged rapidly, and it climbed to the number one position shortly after. The hashtag maintained a dominant presence, remaining among the platform's top five trends for a solid three-hour window from 5:45 PM to 8:45 PM.
Unprecedented Public Engagement and Viral Reach
The digital wave generated by the conference was staggering in scale. During the trending period, the hashtag sparked a massive conversation online. Key metrics of its viral success include:
- Over 36,000 tweets posted by users.
- A reach extending to nearly 40 million unique users.
- Accumulation of more than 3.62 lakh views on related content.
- A colossal 1.07 billion impressions, highlighting the hashtag's widespread visibility.
Related keywords such as "Police Headquarters" also gained significant traction alongside the main hashtag, amplifying the overall digital footprint of the event.
State-Wide Participation and Content Sharing
The success of #Police_Manthan was a collective effort driven by the entire police force of Uttar Pradesh. Police departments from all districts across the state actively participated in the online campaign. They shared a variety of content, including photos and videos documenting the activities and discussions from the Senior Police Officers' Conference 2025. This content was disseminated across multiple social media platforms, creating a unified and powerful narrative.
The campaign's success demonstrates a strategic shift towards greater transparency and public connection. By leveraging social media effectively, the Uttar Pradesh Police not only highlighted a significant internal event but also fostered a sense of inclusion among the citizens. The record-breaking numbers underscore the public's keen interest in the initiatives and workings of the state police force, setting a new benchmark for government department communication in the digital age.
