In a major enforcement drive on New Year's Eve, the Jaipur traffic police took stringent action against drunk driving, booking a staggering 219 motorists for driving under the influence of alcohol. This figure marks a dramatic and sharp increase compared to previous years, highlighting a significantly intensified crackdown.
A Night of Intensified Enforcement
The data reveals the scale of the police action. On the night of December 31, 2025, authorities issued a total of 2,003 traffic challans. Out of these, the 219 cases for drink-driving violations stand out. This is in stark contrast to the only 12 motorists booked for the same offence on New Year's Eve in 2024. The previous year, 2023, saw an even lower figure of just eight such cases.
Overall challan numbers also saw a significant jump. While 406 and 547 traffic penalties were issued on December 31 in 2023 and 2024 respectively, the 2025 tally of over 2,000 indicates a far more proactive stance by the traffic police department.
Proactive Measures and Strategic Deployment
Deputy Commissioner of Police (Traffic) Sumeet Meharda explained the reasoning behind the heightened vigilance. He stated that following a series of recent accidents across Rajasthan, particularly after the Harmada incident, the police were on high alert from Wednesday evening itself.
"After managing the additional rush of tourists throughout the day, additional manpower was deployed on city roads to manage party-goers," said DCP Meharda. "This time, we ensured that officials were placed at strategic locations so that action could be taken against errant motorists."
Awareness Campaigns Complemented Enforcement
The enforcement drive was not conducted in isolation. It was paired with several new and innovative awareness initiatives launched by the Jaipur Police in the lead-up to the celebrations. A special campaign targeted hotels, restaurants, and bars across the Pink City.
Under this initiative, patrons were given a distinctive pink-coloured warning slip along with their final bill. This slip explicitly cautioned them against driving after consuming alcohol. Additionally, traffic police installed prominent display boards at key locations across Jaipur, urging motorists to avoid the dangerous mix of drinking and driving.
The combination of widespread awareness and visible, strategic enforcement appears to have led to the high number of detections. The sharp rise from 12 to 219 cases year-on-year underscores a clear message from the Jaipur traffic police: driving under the influence will be met with strict legal consequences, especially during festive periods.
