Cleeks Golf Club and Icelandic Glacial Announce Strategic Partnership for 2026 LIV Golf Season
In a significant development for European sports brands, Cleeks Golf Club has officially signed a new partnership agreement with Icelandic Glacial, a premium natural spring water brand. This collaboration, set to commence at the inaugural LIV Golf Riyadh season from February 4-7, 2026, brings together two prominent European entities based on shared values of clarity, calmness, and purposeful performance.
A Partnership Built on Shared Philosophy and Values
Led by captain Martin Kaymer, Cleeks Golf Club enters the 2026 season with four European players competing on the global LIV Golf platform. The partnership aligns perfectly with Icelandic Glacial's philosophy of maintaining calm, focus, and clarity under pressure, which resonates strongly with the team's identity. In golf, where accuracy and presence often determine success more than raw power, this synergy becomes particularly meaningful.
Throughout the season, the Icelandic Glacial brand will be prominently displayed on Cleeks Golf Club players' golf bags, serving as a visual representation of the team's on-course identity. Jonas Martensson, General Manager of Cleeks Golf Club, emphasized that this partnership reflects the core values upon which the club was founded: focus, restraint, and a consistent approach to elite competition.
Beyond Logo Placement: A Comprehensive Collaboration
The partnership extends far beyond simple logo placement. Icelandic Glacial water, sourced from an Icelandic volcanic spring and naturally filtered through lava rocks, boasts a crisp, clean profile that embodies purity derived from nature. Reza Mirza, CEO of Icelandic Glacial, recognized that golf is a sport where clear thinking in high-pressure situations is crucial, making Cleeks Golf Club an ideal partner.
This collaboration will expand to include various elements such as:
- Hospitality initiatives during tournaments
- Enhanced athlete experiences
- Special activations throughout the 2026 season
- Integration with Cleeks Golf Club's Art of Golf program, where golf bags will be artistically painted to reflect performance, design, and identity
As Cleeks Golf Club competes in the international LIV Golf calendar, Icelandic Glacial will maintain a consistent and purposeful presence at every tour stop, reinforcing their shared commitment to excellence.
Strategic Implications and Future Outlook
This partnership represents more than just a sponsorship arrangement; it signifies a strategic alignment between two brands that prioritize quality, performance, and European excellence. The timing is particularly significant as it precedes the 2026 LIV Golf season, allowing both entities to build momentum and visibility ahead of major competitions.
The collaboration also highlights the growing trend of premium brands associating with golf, a sport that demands precision, mental fortitude, and sustained performance—qualities that both Cleeks Golf Club and Icelandic Glacial embody. As the 2026 season approaches, this partnership is poised to create memorable experiences for players, fans, and stakeholders alike.
