Connor McDavid's wife, Lauren Kyle, has turned custom playoff jackets into one of the most talked-about traditions of the 2025 NHL postseason. As the founder of Sports Club Atelier, she designs jackets worn by players' partners across multiple teams. But what started as a fashion statement has evolved into full-blown superstition. From Philadelphia to Edmonton, if a team loses in a particular jacket, it disappears. Simple as that.
How Did Lauren Kyle's Playoff Jackets Become an NHL Superstition?
Lauren Kyle is an interior designer by trade, but during playoff season, she's something else entirely. Her sportswear brand, Sports Club Atelier, supplies custom jackets to Oilers partners and several other NHL team WAGs. They've blown up on social media. But the real story isn't the aesthetics. It's what happens when the wins and losses start stacking up.
The Philadelphia Flyers' first-round run made this impossible to ignore. Their partners wore black leather jackets in Game 3, Philadelphia won in overtime. They switched to orange windbreakers for Game 4 and lost. The leather jackets came back for Game 6. So did the result. Cam York scored the overtime series winner. "We're all a little bit superstitious about our jackets and if we wear them and if they're good luck," Lauren said. "That's a thing."
She's been candid about how much thought now goes into choosing what to wear on game day. It's no longer just about looking good on camera. A losing outfit gets quietly shelved for the rest of the series. No discussion needed.
"We're making the NHL a little bit more interesting," she said.
For the Oilers, though, no jacket combination could fix what happened on the ice. Edmonton dropped their first-round series to the Anaheim Ducks in six games, a brutal exit for a team that entered the playoffs carrying Stanley Cup expectations. The organization moved quickly afterward, parting ways with head coach Kris Knoblauch despite him having guided the club to back-to-back Finals appearances.
The McDavids have since stepped back, recently spotted vacationing in Turks and Caicos. A quiet reset after a loud, painful ending to their season.
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About the Author
Prantik Prabal Roy is a passionate sports writer who eats, breathes, and lives the game. Since 2020, he has been in the content writing industry after completion of his Master's degree in English literature and covering the NFL since 2024 with sharp insights, while also diving into the NHL and MLB with equal enthusiasm. He loves crafting content that drives traffic without sacrificing quality. He blends storytelling with analysis to keep readers hooked. When he's not writing, Prantik can be found cheering on the Buffalo Bills or diving into books that celebrate the world of sports.
