Super Bowl Sunday might still be a few days away, but the commercials are already capturing the attention of fans and dominating social media platforms. With the New England Patriots set to face the Seattle Seahawks at Super Bowl LX, numerous brands are in a fierce competition to release teasers, celebrity-packed trailers, and early reveals aimed at winning the internet even before the kickoff.
Super Bowl 2026 Ads: A Star-Studded Affair
This year's lineup of Super Bowl commercials is exceptionally packed with A-list celebrities, proving once again that the event is not just about the game on the field but also America's largest advertising stage. Big names such as George Clooney, Ben Affleck, Lady Gaga, Sabrina Carpenter, Scarlett Johansson, and Matthew McConaughey are all involved in various campaigns, highlighting the immense appeal of the Super Bowl for marketers.
From Food Delivery to Cinematic Promos
From food delivery deals to moody film-style promos, these early spots demonstrate that companies are strategically aiming for laughs, hype, and viral moments. The biggest Super Bowl 2026 ads so far span a range from comedy to nostalgia and bold pop culture swings, engaging audiences with creative storytelling.
Highlighted Commercials and Their Celebrity Power
GrubHub's George Clooney Centerpiece
One of the most talked-about commercials comes from GrubHub, where George Clooney takes center stage while sitting at the head of a table. The ad not only features the Hollywood star but also includes a real consumer hook, revealing that the company is removing delivery and service fees on restaurant orders exceeding $50.
Dunkin' Leans into Star Power Again
Dunkin' is fully embracing star power once more with Ben Affleck making a return. The spot also features Jason Alexander, along with "Friends" favorites Jennifer Aniston and Matt LeBlanc, creating a nostalgic and humorous appeal for viewers.
Fanatics Sportsbook's Pop Culture Wink
Fanatics Sportsbook takes a playful approach by winking at pop culture with Kendall Jenner joking about the "Kardashian Curse." The ad cleverly plays on the long-running internet theory that athletes struggle after dating someone in the Kardashian-Jenner circle, offering a self-aware and humorous take that is sure to make fans chuckle.
Uber Eats' Conversational Ad
Uber Eats keeps things conversational by bringing together Matthew McConaughey, Bradley Cooper, and Parker Posey in a discussion about food and football, adding a relatable and engaging touch to their campaign.
State Farm's Musical Momentum
State Farm mixes music and momentum in their ad featuring Keegan-Michael Key and Danny McBride putting their spin on Bon Jovi's "Livin' on a Prayer." The company has also teased that the story will continue during the actual game, building anticipation among viewers.
Cinematic Approaches and Snack Brand Talent
Some brands are opting for a more cinematic approach, such as the Squarespace ad, which reunites Emma Stone with Yorgos Lanthimos in a black-and-white themed commercial. Meanwhile, Rocket and Redfin's ad features Lady Gaga channeling Fred Rogers while singing "Won't You Be My Neighbor?" adding a heartfelt and musical element.
Snack brand ads are also stacked with talent, including one for Ritz featuring Scarlett Johansson, Bowen Yang, and Jon Hamm at a beach party, and another for Pringles where Sabrina Carpenter falls for a man made of chips, showcasing creative and entertaining concepts.
These early commercials highlight how brands are leveraging celebrity star power and innovative ideas to capture audience interest ahead of the big game, making the Super Bowl as much about the ads as the athletic competition.
