The financial landscape of women's professional basketball continues to evolve, with star players commanding impressive earnings through contracts and brand partnerships. As of 2025, two prominent names, A'ja Wilson of the Las Vegas Aces and Sophie Cunningham of the Indiana Fever, have established significant net worths, reflecting their prowess on the court and marketability off it. This detailed breakdown covers their earnings, contract specifics, and the endorsement deals that contribute to their wealth.
A'ja Wilson's Financial Dominance in the WNBA
A'ja Wilson has solidified her status as one of the most dominant players in women's basketball history. Her financial achievements mirror her athletic success. According to Celebrity Net Worth, Wilson's net worth is estimated at $4 million as of late 2025. A substantial portion of this wealth stems from her lucrative contract with the Las Vegas Aces, which is a two-year deal worth $4 million.
Her annual WNBA salary is reported to be around $200,000, with expectations of even more profitable agreements in the coming years. Beyond her league salary, Wilson has secured high-profile endorsement deals with major brands, significantly boosting her income. Her portfolio includes partnerships with Nike (featuring her signature A-One shoe), Gatorade, Mountain Dew, and Ruffles.
On the court, her 2025 season performance was nothing short of legendary, averaging 23.4 points, 10.2 rebounds, and 3.1 assists. This stellar play earned her a historic 4th MVP award and led the Aces to a WNBA championship. Wilson also holds a remarkable career-high of 53 points, scored in August 2023.
Sophie Cunningham's Rising Value and Earnings
Sophie Cunningham has carved out a successful career since being drafted by the Phoenix Mercury in 2019. As of 2025, her financial standing is robust, with Celebrity Net Worth estimating her net worth at $2 million. For the 2025 season, Cunningham is playing for the Indiana Fever on a one-year contract valued at $100,000.
Similar to her peers, Cunningham's income is supplemented by strategic endorsement deals. She has partnered with notable brands such as Adidas, Arby's, and Rings. Her on-court contributions have been vital for the Fever. During the 2025 season, she averaged 8.6 points, 3.5 rebounds, and 1.2 assists across 30 games, helping the team secure a strong position in the league. Her career-high scoring record stands at 36 points, achieved during her tenure with the Phoenix Mercury.
What These Figures Tell Us About the WNBA's Growth
The detailed financials of stars like Wilson and Cunningham highlight the growing economic potential within the WNBA. While a disparity in top-tier and mid-level salaries is evident, the increasing net worths are driven by a combination of improving league contracts and, crucially, expansive endorsement opportunities. Players are now recognized as powerful brand ambassadors, attracting partnerships that extend far beyond the basketball court.
Wilson's $4 million net worth and MVP-caliber season set a benchmark for superstar valuation in the sport. Cunningham's $2 million net worth demonstrates a successful career built on consistent performance and smart brand alignment. Their journeys underscore a positive trajectory for the league, where athletic excellence is increasingly being rewarded with financial prosperity, paving the way for future generations of players.
