A brand-new Super Bowl anthem is energizing Patriots Nation, and it comes from an unexpected source: not a major label or corporate campaign, but a Massachusetts rapper who doubles as a professor at Berklee College of Music. Roy Studmire, performing under the stage name IntlShow, has created a Patriots hype track centered on the team's familiar motto: "We all we got, we all we need." The song quickly exploded online, going viral with fans across social media platforms. Now, it is poised for a much larger audience, as the NFL has officially licensed the track, opening doors for its use in NFL Network content and Super Bowl week hype videos.
From Hometown Idea to League-Approved Super Bowl Hype Track
Studmire recounted the rapid ascent of his creation, stating, "As soon as I did the song and put it out, it went viral. It shot up all over the place. When I put it up, people started reposting and reposting and reposting." The inspiration, he explained, stemmed from a friend who believed Boston needed a fresh anthem for the team's new era. This suggestion evolved into a full track crafted from scratch, designed to align with the Patriots' current identity and energy.
Creative Process and Viral Impact
He elaborated on his creative journey, saying, "Literally, when I started creating, I heard this sound. It sounds like a warning sound, like we are coming after the title. Obviously, we are in the bounce era, and people are bouncing on the field. I'm literally visualizing all of this as I'm creating it." The viral song incorporates references and in-game sound bites tied to key players such as Drake Maye, Stefon Diggs, Christian Gonzalez, and Kayshon Boutte, adding a layer of authenticity and fan engagement.
Studmire released the track just before the AFC Championship game between the Broncos and Patriots. Following the Patriots' victory, the song caught the attention of the right people within the league. An NFL employee who discovered it happened to be an alum of Boston Arts Academy, the same performing arts public school that played a pivotal role in shaping Studmire's own creative path, creating a serendipitous connection.
NFL Licensing and Personal Significance
The rapper expressed his excitement about the licensing deal, noting, "They licensed the song for the NFL and NFL Network, which is exciting in itself for hype videos and reels. It's something where my son can see that his dad really grinded this out, and look, his song is on the NFL." For Patriots fans heading into the Super Bowl spotlight, this development promises to amplify the energy and vibe, making the event even more electrifying.
This story highlights how grassroots creativity can resonate on a global stage, blending local pride with professional sports. As the Super Bowl approaches, Studmire's anthem stands as a testament to the power of community-driven art in the world of major league sports.
