FanCode and KPS Clinch Broadcasting Rights for Indian Super League
The broadcasting landscape for the Indian Super League has seen a significant shift with two major players securing key rights. FanCode has emerged victorious in securing both digital and television broadcasting rights, while Kolkata-based KPS has won the production rights for the world feed. This development follows the All India Football Federation (AIFF) releasing a tender or request for proposal last month, marking a crucial step in the league's media distribution strategy.
Details of the Rights Allocation
The allocation of rights was determined through a competitive bidding process initiated by the AIFF. Key aspects include:
- FanCode's Role: As a prominent digital sports platform, FanCode will now handle the broadcasting of ISL matches across digital and TV platforms, enhancing accessibility for fans nationwide.
- KPS's Contribution: Based in Kolkata, KPS will be responsible for producing the world feed, ensuring high-quality coverage for international audiences.
- AIFF's Initiative: The federation's tender process last month aimed to streamline media rights and boost the league's visibility.
Implications for Indian Football
This rights deal is expected to have a positive impact on the growth of football in India. By partnering with established entities like FanCode and KPS, the ISL can leverage their expertise to reach a wider audience. The move aligns with efforts to professionalize the sport and attract more viewership, both domestically and globally.
As the new season approaches, fans can look forward to enhanced broadcasting experiences, with FanCode and KPS playing pivotal roles in bringing the excitement of the Indian Super League to screens everywhere.
