In the world of professional hockey, few names command as much respect and admiration as Sidney Crosby and Carey Price. As we look ahead to 2025, these two modern NHL icons continue to be towering figures, not just for their on-ice artistry but for their monumental financial success and enduring legacy. Their careers, built on a foundation of relentless consistency and elite talent, have cemented them among the sport's all-time greats.
The Financial Powerhouses: Net Worth and Salaries in 2025
By 2025, the financial stature of these athletes is projected to be as impressive as their trophy cabinets. Sidney Crosby is expected to have a net worth of approximately $75 million. This fortune has been amassed through a combination of lucrative NHL contracts, performance bonuses, and a robust portfolio of endorsement deals. Over his storied career, Crosby has earned a staggering $155.9 million in salary and bonuses alone, placing him among the highest earners in league history. His current contract with the Pittsburgh Penguins, which runs through the 2026-27 season, features a $3 million base salary with an $8.7 million cap hit, showcasing a team-friendly structure in his later years.
On the other side, Carey Price's net worth is projected to reach around $70 million by 2025, making him one of the wealthiest goaltenders ever. His financial journey was supercharged by a landmark eight-year, $84 million contract signed with the Montreal Canadiens in 2017. Throughout his career, Price's total earnings from salary have surpassed the $140 million mark, a testament to his value and skill between the pipes.
Brand Power and Endorsement Empire
The earning power of Crosby and Price extends far beyond their NHL paychecks. Their marketability is a key pillar of their wealth. Sidney Crosby, with his clean-cut image and universal appeal, has maintained long-standing partnerships with global giants. His endorsement roster includes brands like Adidas, Tim Hortons, Gatorade, Bell Canada, CCM, Sport Chek, and GoPro.
Carey Price, renowned for his calm demeanor and technical brilliance, has also been a sought-after figure for major sports brands. He has secured significant endorsement deals with companies such as CCM, Under Armour, and Adidas. These partnerships have not only boosted his income but have also solidified his status as a marketable and elite sportsman.
A Legacy Forged in Excellence and Accolades
The financial numbers tell only half the story. The true measure of Crosby and Price lies in their unparalleled achievements. Sidney Crosby's career is decorated with three Stanley Cup championships, two Conn Smythe Trophies as playoff MVP, and a multitude of regular-season MVP awards. With over 1,700 career points, he is indisputably one of the greatest players to ever grace the ice.
Carey Price crafted his own legendary chapter, particularly during a dominant 2015 season where he achieved a rare sweep of individual honours. That year, he won the Vezina Trophy (best goaltender), Hart Memorial Trophy (league MVP), Ted Lindsay Award (most outstanding player as voted by peers), and William M. Jennings Trophy (fewest goals allowed). Adding to his glory is an Olympic gold medal won with Team Canada in 2014.
In 2025, Sidney Crosby and Carey Price stand as the ultimate benchmarks of NHL greatness. They are icons of financial success, historical accomplishment, and profound respect. Their parallel journeys—from phenomenal beginnings to world-class status and immense financial gain—prove that true sporting legends are built on the pillars of longevity and disciplined excellence, not fleeting hype. Their legacy sets a lasting standard for the next generation of hockey stars.
