EcoLink Forges Strategic Partnership with Sunrisers Hyderabad for T20 Cricket Season
In a significant move ahead of the highly anticipated T20 season, Signify (Euronext: LIGHT), the global leader in lighting, has announced that its emerging electrical brand, EcoLink, will partner with Sunrisers Hyderabad as an official sponsor. This collaboration marks a pivotal step in EcoLink's strategy to expand its brand reach and enhance visibility throughout India, leveraging the immense popularity of cricket to connect with millions of fans nationwide.
Driving Brand Growth Through Cricket
EcoLink, built on a foundation of strong consumer relationships, continues to grow as a brand dedicated to providing reliable and value-driven solutions for Indian households. The partnership with Sunrisers Hyderabad will utilize the scale of cricket to bring EcoLink closer to a vast audience, supported by comprehensive on-ground visibility, headgear branding, and integrated campaign activations designed to engage fans at every level.
Executive Insights on the Partnership
Sumit Joshi, CEO and Managing Director of Signify for Greater India, emphasized the strategic importance of this alliance. "At Signify, we are committed to driving innovation that delivers meaningful value to our consumers. EcoLink plays a crucial role in this mission by offering accessible and dependable solutions for Indian homes. As we expand the brand's presence, the T20 season provides an ideal platform to connect with consumers on a large scale. Our partnership with Sunrisers Hyderabad enables us to engage with passionate fans while strengthening EcoLink's connection across households in India," he stated.
Nikhil Gupta, Head of Strategy and Marketing at Signify for Greater India, added, "EcoLink has garnered strong consumer traction, and this partnership is a strategic move to amplify that momentum. With a growing footprint and a sharp focus on delivering reliable, high-performance solutions, EcoLink aligns perfectly with the spirit of Sunrisers Hyderabad—backing potential, driving consistency, and building trust. Through high-impact visibility, integrated campaigns, and fan-first engagement, we aim to deepen consumer connections and further establish EcoLink as a trusted and accessible brand for Indian households."
Sunrisers Hyderabad's Perspective
Mr. K Shanmugam, CEO of Sunrisers Hyderabad, expressed enthusiasm about the new association. "We are delighted to partner with EcoLink for the upcoming T20 series. At Sunrisers Hyderabad, we are driven by a culture of innovation and deep engagement with our passionate fan base. We are confident that this partnership will enhance the fan experience and keep the energy high as we compete for the trophy," he remarked.
Team Overview for the Season
Sunrisers Hyderabad enters the T20 season with a robust squad, led by Interim Captain Ishan Kishan and Head Coach Daniel Vettori. The team features a lineup of talented players, including:
- Abhishek Sharma
- Ishan Kishan
- Pat Cummins
- Travis Head
- Heinrich Klaasen
- Nitish Kumar Reddy
- Harshal Patel
- Jaidev Unadkat
- Liam Livingstone
These players are expected to deliver high performances and keep fans engaged throughout the season, further amplifying the visibility and impact of the EcoLink partnership.
About Signify
Signify (Euronext: LIGHT) is the world leader in lighting for both professionals and consumers. The company proudly markets some of the best lighting brands globally, including Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, and Color Kinetics. Through advanced products, connected systems, and services, Signify unlocks the extraordinary potential of light to create brighter lives and a better world. In 2025, the company reported sales of EUR 5.8 billion, employed approximately 27,000 people, and maintained a presence in over 70 markets. Signify is listed in the Dow Jones Sustainability World Index and holds an EcoVadis Platinum rating. Updates and news from Signify can be accessed through their Newsroom, LinkedIn, and Instagram platforms, with investor information available on the Investor Relations page.
