Norwegian Air has fulfilled a social media wager with British Airways by changing its Instagram profile picture to the British carrier's logo for 24 hours. The move followed England's 2-1 victory over Norway in the FIFA World Cup 2026 quarter-final on Saturday, July 12, 2026, at Miami, US.
Light-Hearted Bet Between Airlines
Before the match, the two airlines agreed to a friendly challenge: the losing side would replace its Instagram profile picture with the winner's logo for a day. After Norway's defeat, Norwegian Air promptly honored the promise.
"While the tournament is over for us, this friendly bet will forever live in all our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope you'll get to bring football home!" Norwegian wrote under the unfamiliar logo, as reported by Reuters.
England's Comeback Victory
England trailed 1-0 early in the match but rallied to secure a 2-1 win. The victory booked England a semi-final clash against defending champions Argentina. For Norway, the quarter-final exit ended their best-ever World Cup campaign.
Norway's Historic Run
This quarter-final marked a historic milestone for Norway. The team reached the last eight for the first time in tournament history, having qualified for the World Cup for the first time since 1998. Their previous best performances were Round of 16 finishes in 1938 and 1998, along with a group-stage appearance in 1994.
Impact on Social Media
The logo swap generated significant buzz online, with fans and followers noting the unusual change. The bet highlights how brands engage with major sporting events through creative social media campaigns.
British Airways has not yet commented on the gesture, but the temporary change is expected to last exactly 24 hours before Norwegian Air reverts to its original profile picture.
