Jannik Sinner Secures Indian Wells Victory as Partner Launches Skincare Brand
Italian tennis sensation Jannik Sinner experienced an unforgettable weekend, achieving a significant milestone in his professional career while his partner celebrated a major personal accomplishment. On Sunday, March 17, Sinner triumphed in the BNP Paribas Open final, defeating Daniil Medvedev in a closely contested match. Simultaneously, his girlfriend, Laila Hasanovic, launched her new skincare brand, NRD°55, in Copenhagen, creating a day of dual celebrations for the couple.
Sinner's Hard-Fought Victory at Indian Wells
In a nail-biting final at Indian Wells, Jannik Sinner showcased his resilience and skill, overcoming Daniil Medvedev with a score of 7-6 (6), 7-6 (4). The match remained intensely competitive from start to finish, but Sinner's composure under pressure during both tiebreaks proved decisive. This victory marks his first Indian Wells title, his inaugural trophy of the 2026 season, and the 25th career title for the rising star.
This win places Sinner among an elite group of players who have conquered all premier hard-court tournaments, underscoring his growing dominance in the sport. The achievement not only adds a prestigious line to his resume but also boosts his confidence as he looks ahead to future challenges.
Laila Hasanovic's Entrepreneurial Debut
While Sinner was making headlines on the tennis court, Laila Hasanovic was embarking on her own business journey. She hosted a launch party in Copenhagen for her skincare brand, NRD°55, which she developed after years of experience in the fashion and modeling industries. Hasanovic shared glimpses of the celebration on Instagram, posting photos with the caption, “From last night’s celebration ???.”
The event highlighted her transition from modeling to entrepreneurship, as guests gathered to support the debut of her brand. This milestone represents a significant step in her professional life, mirroring Sinner's athletic achievements with her own creative venture.
Sinner's Pursuit of the Sunshine Double
Fresh off his Indian Wells victory, Jannik Sinner is already setting his sights on the next challenge: the Miami Open. If he secures the title in Miami, he will accomplish the rare “Sunshine Double,” a feat achieved by winning both Indian Wells and Miami in the same season. Only a select few players have managed this accomplishment, with Novak Djokovic being the most recent to do so in 2016.
Sinner has demonstrated strong form in Miami previously, reaching the finals in 2021 and 2023, though he fell short on both occasions. His breakthrough came in 2024 when he defeated Grigor Dimitrov to claim his first Miami trophy. With this past success, Sinner enters the upcoming tournament with heightened confidence, eager to join the exclusive list of eight men in tennis history to achieve the Sunshine Double.
A Day of Shared Milestones
Despite being physically apart in different countries, Jannik Sinner and Laila Hasanovic shared their significant achievements on the same day, making it a special moment for their relationship. Sinner's triumph on the court and Hasanovic's entrepreneurial launch highlight their individual successes while strengthening their bond through mutual support.
As Sinner prepares for the Miami Open draw and potential opponents, he can reflect on a weekend where both his professional and personal life brought positive news. This dual celebration underscores the couple's dynamic pursuits and sets the stage for more exciting developments in their respective careers.
