Cashify has announced that its offline footprint has expanded to 95 cities with over 250 Cashify’s Branded outlets. The company has also introduced Cashify Select, a premium refurbished device offering, as customer demand shifts from entry-level devices to high-end smartphones.
Expansion and New Offerings
Mandeep Manocha, Co-Founder and CEO of Cashify, said, “India’s refurbished electronics market is evolving rapidly, and customer expectations are evolving with it. Over the last year, we have seen strong demand not only across more cities, but also across more categories and more premium products. Customers today want access to high-quality devices with greater assurance, transparency, and convenience, and that is what is shaping the next phase of growth for the category.”
Cashify has also diversified its portfolio beyond smartphones and now offers laptops, wearables, audio devices, tablets, and gaming consoles, reflecting evolving customer demand for affordable, high-quality electronics. The industry is also witnessing early signs of repeat purchases and upgrade cycles across markets, indicating that India’s re-commerce ecosystem is maturing steadily, the company further added.
Cashify Select Details
As part of its next phase of growth, Cashify has launched Cashify Select, a premium layer within its refurbished offerings aimed at customers seeking top-tier quality, enhanced assurance, and a near-new experience. The offering includes:
- Smartphones
- Laptops (including premium devices like MacBooks)
- Gaming consoles (including PS5)
- Smartwatches and wearables
- Cameras and premium audio devices
- Amazon devices
Nakul Kumar, Co-Founder and CMO of Cashify, said, “Refurbished electronics in India are moving from being purely price-driven to becoming increasingly value and trust-driven. Customers are more willing to spend on premium devices if they feel confident about the quality and reliability of what they are buying. Cashify Select is our response to that shift. It is designed for customers who want the assurance of quality, while still benefiting from the value that refurbished offers.”
The company says that every device sold under Cashify Select undergoes a structured evaluation framework, including cosmetic grading, performance and battery health checks, verified component quality, and standardized multi-level testing. In addition to top-grade refurbished devices, the platform also offers open-box products, expanding choices for customers seeking premium devices at accessible price points.
