Pune: Micro-investing in digital gold via UPI has started to see an increase as the price of the yellow metal has risen by Rs 10,000 per 10 grams. Saksham Singh, a resident of Undri, said, “Prices are expected to rise further over the next few weeks. I plan to buy gold in small denominations digitally. It is the best place to invest in volatile market conditions.”
Karan Jadhwani, a software engineer and resident of Wakad, has been buying digital gold via UPI platforms for the last two years consistently and has made good returns. “I buy some quantity every month. It is easy to sell, and one can purchase any small value. I will definitely continue to buy as prices are likely to go up,” he added.
“Currently, we are seeing an increased volume in both sale and purchase. Customers are buying in expectation that gold prices will increase due to the duty change, and rising prices are also leading to profit-taking. An average ticket size is at Rs 5,000-Rs 8,000 at the moment,” said Rhea Chaterji, co-founder and COO of Safe Gold, a digital gold platform that allows customers to buy, sell, and receive vaulted gold at low ticket sizes. The average annual price of gold in 2022 was Rs 52,670 per 10 grams. In 2026, the average annual price has more than doubled to Rs 1,34,500 per 10 grams.
Dr. Renisha Chainani, head of research at gold platform Augmont, said, “Digital gold has benefited from high prices, enabling micro-investing that physical gold no longer permits.” Digital gold purchases via UPI remained strong in Q1 2026. The transaction values nearly quadrupled year-on-year, with gross purchases of Rs 70 billion, equivalent to 3.3 tonnes, in January-February alone, she said, adding that UPI continues to account for over 90% of digital gold transactions in India.
Despite market volatility, demand for digital gold has remained resilient, driven by buying convenience, accessibility, and innovative digital platforms. “Moreover, the option of buying digital gold in smaller denominations makes this form of investment particularly attractive for younger and first-time investors who are financially aware. Digital gold is expected to hold its prominence across investment portfolios, given that the yellow metal is viewed as a safe haven for investment, especially during periods of economic uncertainties,” said Samit Guha, managing director and CEO of digital gold platform MMTC-PAMP.
