Itel, a leading mobile phone brand in India, has announced that users of its 4G feature phones can now recharge with the Jio Rs 123 plan across the country. This development aims to provide affordable connectivity to users in rural and semi-urban areas, where feature phones remain popular due to their durability and long battery life.
Details of the Jio Rs 123 Plan
The Jio Rs 123 plan offers unlimited voice calls to any network, along with 14GB of high-speed data. Additionally, users receive 100 SMS per day for the validity period of 28 days. This plan is designed to meet the basic communication and internet needs of feature phone users, enabling them to stay connected with family and access essential online services.
Benefits for Itel Users
Itel 4G feature phone users can now enjoy seamless connectivity with Jio's network, which provides extensive coverage across India. The recharge can be done through various methods, including online platforms like Paytm, Google Pay, and the MyJio app, as well as offline retail stores. This partnership between Itel and Jio is expected to bridge the digital divide by making affordable data and voice services accessible to more people.
With this move, Itel aims to enhance the user experience for its 4G feature phone lineup, which includes models like Itel A23 and Itel A25. These devices support 4G VoLTE, ensuring clear voice calls and fast internet speeds. The Jio Rs 123 plan is particularly beneficial for users who rely on their feature phones for daily tasks such as mobile payments, news updates, and social media access via lightweight apps.
Impact on the Indian Market
India's feature phone market has seen a resurgence with the introduction of 4G-enabled devices, driven by the need for affordable internet access. According to industry reports, feature phones account for a significant portion of mobile phone sales in India, especially in price-sensitive segments. The collaboration between Itel and Jio is likely to boost the adoption of 4G feature phones, as users can now access competitive data plans without switching to expensive smartphones.
This initiative also aligns with the government's Digital India campaign, which aims to ensure digital inclusion for all citizens. By providing affordable recharge options, Itel and Jio are contributing to the goal of connecting every Indian to the internet. Users can check the availability of the Rs 123 plan through their nearest Jio retailer or online recharge portals.
