Meta has officially launched WhatsApp Plus, a premium messenger service, in India after an initial rollout in select Western countries. The subscription-based service offers enhanced customisation and AI-powered features for users.
Subscription Details
WhatsApp Plus is available at a monthly fee of Rs 79, following a one-month free trial period. This allows users to explore the premium features before committing to a paid plan.
Key Features
- Customisation Options: Users gain access to personalised ringtones, wallpapers, themes, and custom chat lists.
- AI-Generated Emojis: The service includes AI-powered emoji creation for more expressive communication.
- Multi-Platform Availability: WhatsApp Plus is available on both Android and iOS versions of WhatsApp.
Rollout Strategy
The feature is being introduced gradually across India, with full availability expected over time. Meta aims to cater to users seeking a more personalised messaging experience.
This launch marks Meta's continued effort to monetise its messaging platform while offering value-added services. The premium tier competes with other customisation-focused messaging apps in the Indian market.
