PressRelease.in, India's fastest-growing transparent press release distribution platform, has announced the launch of its first built-in AI press release writer. The in-platform assistant, named 'Bob', guides users from a blank page to a publish-ready, distribution-ready release in minutes.
New 'Bob' AI Assistant
This new feature allows startups, founders, and small businesses to draft, refine, and distribute newsroom-ready press releases without hiring an agency. The launch addresses a long-standing barrier for Indian startups and small businesses: most lack the budget for a PR agency or the in-house expertise to write a release that journalists will run. By embedding an AI writer directly inside its distribution workflow, PressRelease.in collapses drafting and distribution into a single, guided experience.
Quote from Founder
'Good PR has always been gated by cost and craft - you needed an agency, or you needed to already know how to write like a journalist,' said Akshata Singh, Founder of PressRelease.in. 'Bob removes both barriers. A founder in a Tier 2 city can now describe their announcement in plain language and walk away with a structured, newsworthy release, then distribute it on the same platform. That is what making media accessible in India actually looks like.'
Built for Indian Businesses
The AI PR Writer ships with eight purpose-built templates covering the announcements businesses make most often: Product Launch, Funding Round, Strategic Partnership, Event or Conference, Executive Appointment, Award or Milestone, Company Expansion, and Crisis or Response. Each template structures the release into elements editors expect - headline, subheadline, dateline, lead, supporting details, and quotes - so users start from a professional framework rather than a blank box.
Beyond drafting, an inline 'Ask Bob' editor lets users refine any release with a single click. One-tap actions include making copy more newsworthy, improving writing, running an AP Style check, fixing spelling and grammar, adding detail, making text more concise, or converting jargon into plain language.
Integration with Distribution Workflow
The writer is integrated into PressRelease.in's existing four-step workflow - Details, Content, Distribution, and Review - so a release written with Bob flows directly into the platform's distribution network of journalists, bloggers, influencers, and Indian media outlets, followed by a detailed PDF report of all published sites. In keeping with the platform's emphasis on editorial credibility, every AI draft carries a clear prompt to review the content before publishing, reinforcing that the tool accelerates the writer rather than replacing human judgment.
Availability
The AI PR Writer is available now to all PressRelease.in users at www.PressRelease.in. New users can generate a draft for free; distribution packages start at ₹4,999.
About PressRelease.in
PressRelease.in is the fastest-growing and most transparent press release distribution platform in India, built to close the trust gap in PR. Founded to make media more accessible across India, the platform makes it easy, affordable, and impactful for professionals, businesses, startups, and organisations to share their story - placing news in front of journalists, bloggers, influencers, and major media outlets. PressRelease.in offers fast turnaround, trusted media partnerships, dedicated account manager support, and a money-back guarantee if a release is not published on the listed media sites.
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