The viral Chinese application known as "Are You Dead?" will enter international markets under a new name. This decision follows widespread criticism on social media platforms. A recent Reuters report confirmed the rebranding move.
App Changes Name for Global Audience
Originally called Sileme in Chinese, the app specifically targets people who live alone. The development team describes it as a lightweight safety tool created for solo dwellers. This includes students, solo office workers, and anyone choosing a solitary lifestyle.
After experiencing a surge in downloads earlier this week, the company introduced a subscription fee. They also changed the app's name to appeal to a global audience. The company released an official statement about the change.
New Brand Name Announced
"After extensive consideration, the Sileme app will officially adopt the global brand name 'Demumu' in its forthcoming new release," the company stated. According to an AFP report, the international version was already using the Demumu name.
The company expressed gratitude for user support. "Thanks to all netizens for their enthusiastic support. We were originally just an unknown small team, co-founded and operated independently by three born after 1995," Sileme said.
They emphasized their continued mission. "Moving forward, Demumu will remain steadfast in its founding mission of safeguarding safety, bringing China-originated protection solutions to the world and serving more solitary individuals globally," the statement added.
Current App Store Status
Reuters noted that the app already appears as Demumu on Apple's paid app chart. It currently holds the number two position after reaching the top spot earlier in the week. On Apple's App Store, Demumu charges ₹93 for download.
How the App Functions
The "Are You Dead?" app requires users to set up one emergency contact. It then sends automatic notifications if the user fails to check in via the app for consecutive days. This feature provides safety assurance for people living alone.
China reportedly has up to 200 million one-person households. The solo living rate exceeds 30% according to Global Times. To cover increasing costs, the app will launch an 8 yuan (approximately ₹104) payment scheme.
The original name "Sileme" played on the popular food delivery app "Eleme." Official data shows that in 2024, people living alone accounted for around one-fifth of all Chinese households. This marks an increase from 15% a decade earlier.
Reasons for Name Change
Social media users on platforms like Weibo expressed mixed reactions to the name change. Some called on Sileme not to change its name, while others suggested alternatives like "Are you alive," "Are you online" or "Are you there."
One user commented on the controversy. "Maybe some conservative people can't accept it," they said, acknowledging the app's practical value. "It will make us unmarried people feel more at ease to spend our lives."
The rebranding reflects the company's response to global market sensitivities while maintaining its core safety purpose for solitary individuals worldwide.
