Fractal, a publicly listed global enterprise AI company serving Fortune 500 organizations, has announced the launch of Cogentiq e-commerce. This AI-native, always-on profit engine is designed to help consumer products companies maintain competitiveness across e-commerce channels like Amazon. Cogentiq e-commerce monitors and acts upon key profit signals, including stock levels, media spend allocation, keywords, content, and pricing. The system ensures products remain available, easily discoverable, and more likely to convert into purchases. It achieves this with remarkable speed, moving teams from signal identification to recommended action in just minutes. Amazon marketplace integration is live now, with plans to expand to additional e-commerce platforms in the near future.
Addressing E-Commerce Complexity
Profit growth in modern e-commerce demands real-time action across more than 70 signals for every stock keeping unit (SKU) in a company's portfolio. A single missed signal can directly translate into lost revenue. As organizations increasingly turn to AI-powered solutions, many inadvertently introduce greater complexity. An abundance of data and decision permutations can slow time to action, resulting in decision paralysis and missed profit opportunities. Cogentiq e-commerce is purpose-built to eliminate this complexity and accelerate decision-making at scale.
How Cogentiq E-Commerce Works
For each SKU listed on a company's digital shelf portfolio, Cogentiq e-commerce monitors over 70 profit-driving marketplace signals daily. It recommends corrective actions orchestrated across customer, media, and supply chain functions within minutes. For example, when a product goes viral on Amazon, the resulting demand spike typically triggers a five-day manual decision cycle involving fragmented data analysis, delayed approvals, and slow responses. This often leads to stockouts, wasted media spend, and suppressed sales. In contrast, Cogentiq e-commerce detects such signals and delivers cross-functional recommendations that teams can review and act on within minutes. The result is a swift, coordinated response to optimize inventory allocation, reduce ineffective advertising spends, and redirect media investments to capitalize on demand before opportunities are lost.
Executive Insight
Pranay Agrawal, Chief Executive Officer of Fractal Analytics, stated: "Today, most organizations use AI the same way they've always used analytics: gather data, generate insights, and then decide. But that sequence is too slow for the world we're entering. We believe AI should start with the decision and compress the distance between insight and action to near zero. In that world, success will belong to those who can consistently make the right decisions faster."
Rapid Deployment
Cogentiq e-commerce is built for rapid deployment, enabling businesses to go from sign-up to go-live in as little as two days using only a marketplace API. For more information, visit the official Fractal website.
About Fractal
Fractal (NSE: FRACTAL) is a publicly listed global enterprise AI company with a vision to power every human decision in the enterprise. Its suite of businesses includes Asper.ai, which enables interconnected decisions for revenue growth, and Analytics Vidhya, one of the world's largest data science communities. Fractal spun out Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal's dedicated AI Research team focuses on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B and tool-based reasoning model Fathom-DeepResearch. Fractal employs over 5,000 professionals across global locations, including the United States, Canada, the UK, the Netherlands, Ukraine, India, Singapore, South Africa, the UAE, and Australia. It has consistently been recognized as one of India's Best Companies to Work For (Top 100, 2025), a 'Great Workplace' for eight consecutive years, and as one of 'India's Best Workplaces for Women' for five years running by the Great Place to Work Institute. Fractal was also named a Leader in the 2025 Forrester Wave for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group's 2024 assessments for Data Engineering and Data Science Services.
