In a significant move for the Indian e-commerce and tech landscape, Google has officially launched its innovative, AI-powered virtual apparel try-on tool for users in India. This feature, designed to bridge the gap between online browsing and the in-store fitting experience, leverages advanced artificial intelligence to help shoppers visualize how clothes will look on them before making a purchase.
How Google's Custom AI Model Powers the Experience
The core of this new 'Try On' feature is a custom AI model developed specifically for fashion by Google's researchers. This sophisticated technology is not just about superimposing an image of a garment onto a person. Instead, it is engineered to comprehend complex aspects of both the human form and clothing design.
The AI has been trained to understand diverse human body shapes and sizes. More impressively, it grasps the nuanced behavior of different fabrics—how materials like cotton, silk, or denim naturally fold, stretch, cling, or drape over various body types. This level of detail aims to provide a realistic simulation, giving users a much clearer idea of fit and appearance than static product images or simple augmented reality overlays could offer.
A Step-by-Step Guide to Using the Try-On Tool
For Indian consumers eager to test this technology, using the feature is straightforward. Users can access the tool through Google Search when looking for specific clothing items from participating retailers. After selecting a garment, they will find a 'Try On' option alongside the product images. Users can then choose from a diverse range of AI-generated models that represent different body types, heights, and sizes to see how the apparel looks on a figure similar to their own.
This process eliminates the guesswork traditionally associated with online shopping, where sizing can be inconsistent and fabric behavior hard to judge from a photo. The launch, confirmed with an update, was officially noted on 04 December 2025, marking India's entry into a more immersive and AI-driven shopping future.
Implications for Indian Shoppers and the Fashion Ecosystem
The introduction of this tool is poised to have a multi-faceted impact. For consumers, it promises increased confidence in online purchases, potentially reducing return rates caused by poor fit or unmet expectations. For retailers and brands in India, it offers a powerful new way to engage customers and showcase their products more effectively.
This launch underscores Google's continued investment in bringing its cutting-edge generative AI and artificial intelligence innovations to the Indian market. By addressing a common pain point in e-commerce, the 'Try On' feature could accelerate the growth of online fashion retail in the country, making digital shopping a more reliable and satisfying experience for millions.
As AI continues to weave itself into everyday digital interactions, tools like this represent a practical and visible application of the technology, moving beyond chatbots and content creation to directly enhance consumer decision-making and satisfaction.
