Amazon India has officially announced the dates for its much-anticipated annual shopping extravaganza, the Great Republic Day Sale 2026. The event is scheduled to commence on January 16, 2026, bringing a wave of significant price reductions across a vast array of product segments. Shoppers can expect deep discounts on popular electronics like smartphones, laptops, televisions, and smart home devices.
Apple iPhone 17 Line-Up Sees Substantial Price Drops
In a major highlight for tech enthusiasts, Amazon has unveiled aggressive pricing for Apple's latest flagship smartphones launched in September 2025. The premium iPhone 17 series will be available at notably reduced prices during the sale period.
The top-of-the-line iPhone 17 Pro Max will be offered at Rs. 1,40,400, a substantial cut from its standard retail price of Rs. 1,49,900. Its sibling, the iPhone 17 Pro, will be priced at Rs. 1,25,400, down from Rs. 1,34,900. For those seeking a sleeker model, the iPhone Air will be available for Rs. 91,249, reduced from its launch price of Rs. 99,000.
Additional Bank Offers and Exchange Benefits
Beyond the listed discounts, Amazon is sweetening the deal with additional financial incentives. Customers using SBI credit cards will receive a 10% instant discount, applicable even on EMI transactions. The effective price can be driven down further through eligible cashback promotions and attractive exchange bonuses on old devices.
This combination of direct price cuts and bank offers is poised to make the latest iPhone technology more accessible to a broader customer base in India, potentially removing the barrier of premium pricing for many.
iPhone 17 Series: Key Specifications at a Glance
All three models—the iPhone 17 Pro Max, iPhone 17 Pro, and iPhone Air—are equipped with Apple's powerful A19 Pro chipset. It's important to note that the iPhone Air utilizes a slightly optimized version of this processor. This adjustment prioritizes battery efficiency and thermal management, accommodating its ultra-thin and lightweight design.
In the camera department, the Pro models boast a sophisticated triple 48-megapixel rear camera system. The iPhone Air, maintaining its minimalist philosophy, features a single 48-megapixel rear sensor. All variants share a common 18-megapixel front camera with Apple's Centre Stage feature for enhanced video calls.
More Deals to Be Unveiled
While the iPhone deals are a centerpiece, Amazon has indicated that the revealed offers are just a preview. The company promises a wider array of discounts spanning electronics and other categories, with more announcements expected as the sale start date approaches. For consumers planning to upgrade their gadgets, the Great Republic Day Sale 2026 presents a timely and cost-effective opportunity.
Amazon has been building anticipation through a dedicated microsite, giving shoppers an early glimpse into the biggest bargains. Customers are advised to keep an eye on the platform for further updates to plan their purchases strategically.
