Apple Launches Second-Generation AirTag with Major Upgrades
Apple has officially launched the second-generation AirTag, its popular tracking accessory that has become an essential tool for travelers and everyday users alike. While maintaining the iconic coin-shaped design that users have come to recognize, Apple has completely re-engineered the internal hardware and software, bringing significant improvements to performance, range, and functionality.
Pricing and Availability in India
The new Apple AirTag retains its competitive pricing structure in the Indian market. A single unit is priced at Rs 3,790, while the four-pack bundle costs Rs 12,900. The device will be available at Apple Store locations starting later this week, as well as through Apple Authorised Resellers across the country.
Customers purchasing through apple.com or the Apple Store app can take advantage of free personalised engraving during checkout. Additionally, Apple has introduced the new FineWoven Key Ring, available in five stylish colors: fox orange, midnight purple, navy, moss, and black, priced at Rs 3,900.
Key Features of the New Apple AirTag
Revolutionary U2 Chip Technology
The second-generation AirTag is powered by Apple's advanced Ultra Wideband (U2) chip, marking the first time this technology has been incorporated into the AirTag lineup. This same chip is found in the latest iPhone 17 and Apple Watch Ultra 3 models. The U2 chip provides significantly more precise spatial awareness compared to the original 2021 model, revolutionizing how users locate their belongings.
Extended Finding Range
Thanks to the combination of the U2 chip and an upgraded Bluetooth radio, the new AirTag offers "Precision Finding" capabilities that now guide users to their items from up to 50% farther away. In practical terms, if you could previously locate your item from 1 kilometer away, you can now find it from approximately 1.5 kilometers away, making it exceptionally useful for larger spaces and outdoor environments.
Enhanced Audio Capabilities
Apple has redesigned the internal speaker system in the new AirTag, resulting in a device that is 50% louder than its predecessor. According to Apple, the new chime can be heard from up to twice the distance, making it considerably easier to locate your device even when it's buried under cushions, in bags, or in other hard-to-reach places.
Wrist-Based Finding Innovation
For the first time in AirTag history, users can utilize Precision Finding directly on their Apple Watch (Series 9 or later). This eliminates the need to pull out an iPhone when searching for lost items. The watch provides intuitive haptic feedback and directional arrows to guide users directly to their misplaced gear, offering unprecedented convenience.
Advanced Tracking and Privacy Features
Airport Baggage Integration
Apple has partnered with over 50 global airlines to integrate "Share Item Location" functionality. This allows users to send secure, temporary links to airline customer service representatives, potentially revolutionizing baggage tracking. Apple cites a SITA report indicating that this technology has already reduced baggage delays by 26% and unrecoverable luggage incidents by 90%.
Enhanced Privacy and Anti-Stalking Measures
Addressing growing privacy concerns, Apple has implemented robust "Guardrails" in the new AirTag. The company emphasizes that the device is built exclusively for tracking objects, not people or pets. It features cross-platform alerts that work on both iPhone and Android devices, along with unique Bluetooth identifiers that change frequently to prevent unwanted tracking.
End-to-End Privacy Protection
Apple maintains its strong commitment to user privacy with the new AirTag. No location data or history is stored on the AirTag itself, and all communication through the Find My network is end-to-end encrypted. This means that even Apple cannot access or know the location of users' devices, providing complete peace of mind.
Design and Compatibility
Familiar Form with New Accessories
While the dimensions and design remain identical to the original AirTag, ensuring compatibility with existing accessories, Apple has introduced the new FineWoven Key Ring in five contemporary colors. All existing leather loops and keyrings will continue to fit perfectly with the new model.
System Requirements
To utilize the full suite of features, including the enhanced Precision Finding capabilities, users will need an iPhone or iPad running iOS/iPadOS 26 or later. Apple Watch users will require watchOS 26.2.1 to access the wrist-based finding functionality.
Sustainability Commitment
Eco-Friendly Construction
The second-generation AirTag represents Apple's commitment to environmental sustainability. The device is crafted from 85% recycled plastic and incorporates 100% recycled rare earth magnets. Remarkably, even the gold plating on the circuit boards is now made from 100% recycled materials, aligning with Apple's ambitious "Apple 2030" environmental goals.
The launch of the second-generation AirTag demonstrates Apple's continued innovation in the personal tracking space, combining advanced technology with user-friendly features and strong privacy protections. With its enhanced capabilities and sustainable design, the new AirTag is poised to become an even more essential accessory for millions of users worldwide.
