ASUS, the renowned Taiwanese technology giant, has made a significant move in the Indian laptop market by opening pre-orders for two of its highly anticipated premium models. The company has officially launched pre-booking for the ZenBook S16 and ZenBook 14 laptops, catering to professionals and creatives seeking top-tier performance and sleek design.
Pre-order Details for ZenBook Series
Indian consumers can now secure their units of the ZenBook S16 and ZenBook 14 through authorized ASUS retailers and online platforms. The ZenBook S16 is positioned as an ultraportable powerhouse, featuring a stunning 16-inch OLED display with high resolution and color accuracy, making it ideal for content creators and multimedia enthusiasts.
On the other hand, the ZenBook 14 offers a compact form factor without compromising on performance, equipped with the latest Intel Core processors and dedicated graphics options. Both models boast premium build quality with aluminum chassis, backlit keyboards, and extensive connectivity ports including Thunderbolt 4 and HDMI 2.1.
Vivobook Series with Ryzen AI Processors
In addition to the ZenBook announcements, ASUS has unveiled its new Vivobook lineup powered by AMD Ryzen AI processors. These laptops are designed to bring advanced artificial intelligence capabilities to mainstream users, enhancing productivity and creative workflows.
The Vivobook Ryzen AI models feature dedicated AI engines that optimize performance for tasks such as video editing, gaming, and multitasking. Key specifications include:
- AMD Ryzen AI 9 HX-series processors with integrated NPU (Neural Processing Unit)
- Up to 32GB LPDDR5X RAM and 2TB PCIe 4.0 SSD storage
- 14-inch and 16-inch display options with high refresh rates
- ASUS IceCool thermal technology for efficient cooling
- Windows 11 with AI-powered features like Studio Effects and Copilot integration
Market Strategy and Availability
ASUS's dual launch strategy aims to capture both the premium and mainstream segments of the Indian laptop market. The ZenBook series targets professionals and power users willing to invest in cutting-edge technology, while the Vivobook Ryzen AI models appeal to students, young professionals, and tech enthusiasts looking for AI-enhanced performance at competitive price points.
Industry analysts note that this launch comes at a crucial time when demand for AI-capable laptops is rising in India, driven by increasing remote work, digital education, and content creation trends. ASUS has confirmed that the ZenBook pre-orders will be fulfilled within 2-3 weeks, while the Vivobook Ryzen AI laptops are expected to hit retail shelves by early March.
Pricing and Warranty: While exact pricing details vary by configuration, the ZenBook S16 starts at approximately ₹1,49,990, the ZenBook 14 at ₹89,990, and the Vivobook Ryzen AI models begin at ₹64,990. All devices come with ASUS's standard one-year international warranty and optional extended support plans.
This comprehensive launch reinforces ASUS's commitment to the Indian market, offering consumers diverse options from premium ultrabooks to AI-powered everyday laptops, all backed by robust after-sales service and customer support networks across the country.
