GoBoult Expands Audio Portfolio with Tenet TWS Earbuds: A Design Revolution in Indian Wearables
Domestic wearable brand GoBoult has made a significant stride in the audio market with the launch of its new Tenet earbuds. The company proudly claims this product as its first-ever 100% designed-in-India TWS, built on a distinctive brutalist design philosophy. This launch marks GoBoult's ambitious move to introduce a more original and innovative design approach within India's competitive premium-affordable audio segment.
Design Philosophy and Aesthetic Innovation
The Tenet earbuds introduce a unique form factor characterized by a flat-top case, bold geometry, and striking colour blocking. According to the company, the design draws inspiration from a "retro-futurism-meets-brutalism" aesthetic, which emphasizes minimalism, ergonomics, and a distinctive visual identity. This design-led approach is not just a one-off; GoBoult has confirmed plans to extend this philosophy across its entire audio portfolio in the future.
Key design elements include:
- A RetroMatrix case that combines retro-tech detailing with integrated micro-labels.
- Rubber-matte tactility and bold colour blocking, available in neon finishes for a standout look.
- An LED indicator system for functional clarity.
- A TriArc case design featuring a triangular cut to accommodate a larger battery, enhancing playtime.
The earbuds themselves have been meticulously crafted using LiDAR scanning of thousands of ear inlets, ensuring a precise and secure in-ear fit focused on everyday comfort and stability.
Pricing, Availability, and Colour Options
The GoBoult Tenet TWS earbuds come with an attractive launch price of Rs 1,299, while the market operating price (MOP) is set at Rs 1,499. For reference, the maximum retail price (MRP) is listed as Rs 5,499, highlighting the product's affordability in the premium segment.
Available in four vibrant colour options:
- Midnight Blue
- Turbo Orange
- Solar Yellow
- Neon Lime
The earbuds will be available starting this month, though the exact date has not been confirmed by the company. Customers can purchase them through:
- GoBoult's official website
- Major online marketplaces, including Amazon, Flipkart, and Myntra
Key Specifications and Features
The Tenet earbuds pack a host of features aimed at delivering a premium audio experience:
- Up to 75 hours total playtime with the high-capacity battery enabled by the TriArc design.
- 13mm dynamic drivers for enhanced sound quality.
- Quad mic ENC (Environmental Noise Cancellation) for clear voice calls.
- Ultra-low latency gaming mode for an immersive experience.
- Dual device connectivity for seamless switching between devices.
- Fast charging support to minimize downtime.
- App support for controls and customization, allowing users to tailor their audio settings.
Leadership Insights on the Launch
Commenting on the launch, Varun Gupta, co-founder of GoBoult, shared his vision: "With Tenet, we took a deliberate decision to move away from familiar TWS design cues. This is India's first TWS built on a brutalist design philosophy, which required us to rethink the form, fit, and detailing from scratch. Every element of Tenet was designed in-house with a high level of precision and intent. Tenet reflects our belief that everyday tech should feel like a natural extension of personal style."
This statement underscores GoBoult's commitment to innovation and design excellence, positioning the Tenet earbuds as a bold step forward in the Indian wearable technology landscape.
