Apple's upcoming iPhone 18 series is set to receive a significant upgrade to its front-facing camera system, according to a new research note from global investment bank JP Morgan. The report, first spotted by MacRumors, indicates that all flagship models in the iPhone 18 lineup will feature a 24-megapixel selfie camera, marking a substantial improvement over the current generation.
Major Selfie Camera Upgrade Across Flagship Models
The jump from 18 megapixels on the iPhone 17 series to 24 megapixels on the iPhone 18 represents one of the most significant camera resolution increases in recent iPhone history. This upgrade is expected to deliver sharper images, enhanced low-light performance, and more detailed portrait shots, addressing a key area where Apple has faced competition from Android manufacturers.
The improved front camera will likely be available across multiple models including the standard iPhone 18, iPhone 18 Pro, iPhone 18 Pro Max, iPhone Air 2, and Apple's highly anticipated first foldable iPhone. This marks a departure from Apple's previous strategy of reserving camera improvements primarily for Pro models.
Foldable iPhone to Feature Revolutionary Under-Display Camera
Perhaps the most exciting revelation from the JP Morgan report concerns Apple's entry into the foldable smartphone market. The foldable iPhone is expected to debut with an industry-first 24-megapixel under-display camera integrated into the device's inner screen.
This technological achievement would allow for a seamless display experience without any visible camera cut-out or notch, representing a major design milestone for Apple. The under-display camera technology has been in development for several years across the industry, but Apple's implementation with a high-resolution 24MP sensor could set new standards for the category.
The foldable iPhone, likely to be named iPhone 18 Fold, is tipped to feature a book-style design similar to Samsung's Galaxy Z Fold range, marking Apple's long-awaited entry into the growing foldable smartphone market.
Changing Launch Strategy and Budget Model Limitations
JP Morgan's report also outlines potential changes to Apple's product launch schedule starting in 2026. The company may split its iPhone launches between autumn and spring seasons, with higher-end models including the iPhone 18 Pro series, iPhone Air 2, and the foldable iPhone scheduled for the latter half of 2026.
The standard iPhone 18 and budget-friendly iPhone 18e models could see delayed releases until spring 2027. This staggered approach would allow Apple to better manage supply chains and create multiple marketing opportunities throughout the year.
However, not all iPhone models will benefit from the camera improvements. The budget-oriented iPhone 17e and iPhone 18e are expected to retain the 12-megapixel front-facing camera, maintaining the differentiation between Apple's premium and entry-level offerings.
The current iPhone 17 series introduced Apple's "Center Stage" front camera with a square-shaped sensor that provides a wider field of view. While early rumors had suggested a 24-megapixel sensor for the iPhone 17 lineup, the feature didn't materialize, making the anticipated iPhone 18 upgrade particularly significant for photography enthusiasts and content creators.
