In a significant move for Indian households, Livpure has rolled out a new series of water purifiers featuring advanced 2X Power Filters. This launch promises to tackle two major consumer pain points: frequent maintenance and high long-term costs. The company announced that these upgraded filters are engineered to last for up to two years, a notable extension from the standard annual replacement cycle common in most RO+UV systems.
Enhanced Performance for Challenging Water Conditions
The core of this new lineup is the 2X Power Filter, designed to deliver higher purification capacity and greater durability. Livpure states that these purifiers can handle a substantial 14,000 litres of water and are capable of managing high Total Dissolved Solids (TDS) levels of up to 1500 ppm. This makes them particularly suitable for regions relying on borewell water, tanker supplies, or areas with notoriously poor water quality.
Rakesh Kaul, Managing Director of Livpure, emphasized the company's mission. "At Livpure, we believe wellness starts with the quality of water that reaches every home," he said. "The 2X Power Filter is a step toward making healthier drinking water truly effortless and reducing the burden of frequent replacements, improving reliability, and ensuring consistent performance across diverse water conditions."
Substantial Savings and New Service Plan
Beyond the extended filter life, Livpure is introducing a cost-effective service plan priced at ₹4,990 every alternate year. This plan is positioned as a more affordable alternative to traditional annual service contracts. The company projects that customers could achieve savings of as much as ₹21,000 over an eight-year period by opting for this new range and its associated service plan.
This strategic focus on lowering the total cost of ownership targets urban and semi-urban consumers who are increasingly conscious of predictable household expenses. The longer filter lifespan directly addresses the recurring inconvenience and cost of maintenance that many families face.
Model Range and Availability
The new collection comprises seven distinct models to cater to varied preferences. The available variants are:
- Pep Pro+
- Pep Star Copper
- Pep Alkaline
- Glo Pro++
- Glo Star Copper
- Glo Alkaline
- Zeno
These models offer features such as alkaline water output, copper-enriched purification, and premium RO+UV technology. To ensure wide accessibility, the purifiers are now available for purchase on major e-commerce platforms like Amazon and Flipkart, as well as through offline retail stores across the country.
Livpure is bolstering the launch with attractive after-sales support. The offer includes free installation, unlimited repair visits in the first year, and two years of assisted service under the dedicated 2X Power Filter service plan. This comprehensive package aims to provide a hassle-free experience from purchase to long-term usage.
With water quality remaining a pressing concern in many parts of India, Livpure's latest innovation seeks to bridge the gap between robust, high-capacity purification and economical, low-maintenance operation for everyday consumers.
