In a significant move for Indian households, Livpure has unveiled a new lineup of water purifiers featuring breakthrough 2X Power Filters. The launch is strategically aimed at tackling two major consumer pain points: high maintenance costs and inconsistent performance in India's challenging water conditions.
Core Innovation: The 2X Power Filter
The heart of the new range is the proprietary 2X Power Filter, which the company claims is engineered to last for up to two years. This represents a substantial leap from the industry standard of annual replacements. The extended lifespan is a direct response to consumer demand for more reliable and cost-effective solutions.
These new filters boast an enhanced purification capacity of 14,000 liters and are capable of effectively handling high Total Dissolved Solids (TDS) levels of up to 1500 ppm. This makes them particularly suitable for regions across India where water quality is severely compromised.
Substantial Cost Savings for Consumers
Livpure is backing the technology with a compelling economic proposition. The company is offering a cost-effective service plan priced at Rs 4,990 every alternate year. According to Livpure's estimates, this structure enables consumers to save nearly Rs 21,000 over an eight-year period when compared to traditional annual service plans.
Rakesh Kaul, Managing Director of Livpure, emphasized the company's mission, stating, "At Livpure, we believe wellness starts with the quality of water that reaches every home. The 2X Power Filter is a step toward making healthier drinking water truly effortless and reducing the burden of frequent replacements, improving reliability, and ensuring consistent performance across diverse water conditions."
Availability and Model Line-Up
The new Livpure 2X Power Filter range is now available for purchase through multiple channels. Consumers can choose from different models tailored to various platforms:
- On Flipkart: Pep Pro+, Pep Star Copper, Pep Alkaline
- On Amazon: Glo Pro++, Glo Star Copper, Glo Alkaline
- Through General Trade (offline stores): The Zeno model
This launch builds upon the success of Livpure's earlier Maintenance-Free Water Purifier range. The new purifiers come with the added benefits of free installation and unlimited repair visits during the first year of ownership, providing further peace of mind to buyers.
By focusing on extended filter life and reduced total cost of ownership, Livpure's new 2X Power Filter range positions itself as a practical and financially savvy choice for Indian families seeking dependable water purification without the hassle and expense of frequent maintenance.
