Mahindra & Mahindra has officially electrified its popular sub-compact SUV, launching the much-anticipated Mahindra XUV 3XO EV in the Indian market. This new electric vehicle enters as a strategically rebadged and updated version of the Mahindra XUV400 EV, aiming to make a significant dent in a segment currently dominated by the Tata Nexon EV. With an aggressive starting price of ₹13.89 lakh (ex-showroom), Mahindra is clearly targeting value-conscious EV buyers.
Price and Powertrain: The Core Specifications
The Mahindra XUV 3XO EV is offered in two primary variants: AX5 and AX7L. The entry-level AX5 variant is priced at ₹13.89 lakh, while the feature-loaded AX7L trim costs ₹14.96 lakh (both prices ex-showroom). Underpinning this electric SUV is a familiar yet capable 39.4 kWh battery pack that promises an ARAI-certified range of up to 285 km on a single charge.
This battery feeds a front-axle-mounted electric motor that generates a healthy 147.5 bhp of peak power and 310 Nm of torque. This setup enables the XUV 3XO EV to accelerate from 0 to 100 kmph in a brisk 8.3 seconds. For quick top-ups, Mahindra claims the battery can be charged from 0 to 80% in approximately 50 minutes using a 50 kW DC fast charger.
Variant-Wise Breakdown: AX5 vs AX7L
Prospective buyers have a clear choice between two well-equipped variants. The AX5 base variant offers substantial value, packing features like a single-pane sunroof, a 10.25-inch touchscreen infotainment system, a 10.25-inch digital driver's display, and a full LED lighting system. It also comes with dual-zone climate control, wireless charging, cruise control, and six airbags for safety, alongside Electronic Stability Program (ESP).
The top-tier AX7L variant builds on this foundation with several premium upgrades. Key additions include a panoramic sunroof, leatherette upholstery, 17-inch diamond-cut alloy wheels, and a sophisticated Level 2 Advanced Driver Assistance System (ADAS). This variant also enhances practicality with a 360-degree surround-view camera, a blind-view monitor, front parking sensors, and a cooled glove box.
Positioning and Market Impact
By launching the XUV 3XO EV, Mahindra has effectively refreshed its electric portfolio with a model that shares its platform and core design with the internal combustion engine (ICE) powered XUV 3XO. This strategy allows for cost efficiencies and a familiar design language. The electric SUV's direct competitor is the best-selling Tata Nexon EV, and its competitive pricing and feature set are designed to lure customers away from the segment leader.
The introduction of the XUV 3XO EV signifies Mahindra's serious commitment to expanding its electric vehicle footprint in India's fast-growing eco-friendly automobile sector. With its balanced mix of range, performance, features, and aggressive pricing, the XUV 3XO EV is poised to become a formidable contender and intensify competition, ultimately benefiting consumers with more choices.
