Mahindra & Mahindra has officially launched its latest electric vehicle, the Mahindra XUV 3XO EV, in the Indian market. This new model effectively replaces the outgoing XUV400 EV, marking a significant step in the automaker's electric portfolio. Bookings for the SUV are set to open shortly, with the first deliveries scheduled to commence on February 23, 2026.
Price and Variants: A Head-to-Head Battle
The pricing war in the compact electric SUV segment intensifies with the arrival of the 3XO EV. Mahindra is offering the XUV 3XO EV in two primary variants: the AX5 priced at Rs 13.89 lakh and the AX7 L priced at Rs 14.96 lakh (ex-showroom). An optional 7.2kW AC charger is available for an additional Rs 50,000.
Its key rival, the MG Windsor, presents a more complex price ladder with two battery options. The 38 kWh battery variant comes in three trims: Excite (Rs 13.99 lakh), Exclusive (Rs 15.14 lakh), and Essence (Rs 16.3 lakh). The larger 52.9 kWh 'Pro' battery variant offers the Exclusive Pro at Rs 17.3 lakh and the Essence Pro at Rs 18.4 lakh (all prices ex-showroom). A unique Battery-as-a-Service (BaaS) program for the Windsor allows buyers to reduce upfront cost by paying Rs 3.5 per km for the battery.
Specifications and Performance Showdown
Under the hood, the Mahindra XUV 3XO EV utilizes a 39.4kWh battery pack paired with a front-axle electric motor that generates 147 bhp and 310 Nm of torque. Mahindra claims a real-world range of 285 km and a 0-100 kph sprint time of 8.3 seconds. The battery supports fast charging, achieving a 0-80% charge in approximately 50 minutes using a 50kW DC charger.
The MG Windsor counters with two battery choices: a 38kWh pack offering an ARAI-certified range of 332 km and a larger 52.9kWh pack boasting a 449 km range. Both Windsor variants use a front-mounted motor producing 136hp and 200Nm of torque.
Dimensions and Design Philosophy
The two SUVs differ in their footprint. The MG Windsor is the larger vehicle, measuring 4295 mm in length, 1850 mm in width, and riding on a 2700 mm wheelbase with 18-inch wheels. The Mahindra XUV 3XO is more compact, with dimensions of 3900 mm (length), 1821 mm (width), and a 2600 mm wheelbase. It rolls on 16-inch wheels but offers a slightly higher ground clearance of 190 mm compared to the Windsor's 186 mm.
Feature and Safety Comparison
Mahindra has loaded the 3XO EV with premium amenities, including:
- A panoramic sunroof
- Twin 10.25-inch screens for infotainment and instrument cluster
- Adrenox connected car tech with built-in Alexa
- A 7-speaker Harman Kardon music system with Dolby Atmos
- Level 2 ADAS, a 360-degree camera, and six airbags for safety
The MG Windsor fights back with an impressive kit of its own:
- A massive 15.6-inch touchscreen infotainment system
- Ventilated front seats and a powered driver's seat
- A 9-speaker Infinity sound system
- Advanced vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) charging technology
- Safety suite with six airbags, a 360-degree camera, and ESC
The launch of the Mahindra XUV 3XO EV reshapes the competitive landscape for affordable electric SUVs in India. By positioning itself directly against established players like the MG Windsor and the Tata Nexon EV, Mahindra is signaling a strong commitment to the EV space. With aggressive pricing, a claimed practical range, and a feature-rich package, the 3XO EV is poised to become a major contender. The ultimate choice for consumers will now hinge on prioritizing brand preference, driving range, specific features, and overall value for money.
